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IVF and fertility clinics · Referral marketing

When a gynaecologist names your clinic, the couple listens, so look after that doctor.

Referral marketing for a fertility clinic means being named by gynaecologists, urologists and past patients when a couple asks where to go, and knowing who named you. GullySales sets up a referral record, drafts the updates you send referring doctors with the couple's consent, and keeps every referral free of payment, which medical ethics forbid.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A healthcare coordinator explains an appointment form to a visitor at a reception desk

What referral marketing means

Referral marketing in a regulated practice is being the one a physician, a colleague or a former patient names, without being paid to, because paying for a referral is restricted in most of these professions. GullySales builds the ask into the moment a patient is satisfied and into the note that goes back to the referring doctor, and it never involves a fee.

Also for IVF and fertility clinics

Sales and marketing for IVF and fertility clinics, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For IVF and fertility clinics

Where it usually goes wrong, and what we would do.

  • “Cut practice is the shortcut that ruins a clinic”

    Paying a doctor per couple referred breaks medical ethics, and couples can sense when a recommendation was bought. Earn referrals with good care and honest updates.

  • “Referring doctors want to know what happened”

    A gynaecologist who sent a couple and never heard back sends the next one elsewhere. A short update, with the couple's consent, keeps the doctor part of the care.

  • “Past patients refer quietly, not publicly”

    A woman who conceived after treatment tells her cousin in private, not on Instagram. Make it easy for her to pass on a number, and never ask her to share her story.

What we do

What we deliver for IVF and fertility clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Referral source on every enquiry

    A field on the enquiry record for the doctor, lab or patient who sent the couple, filled in at the first call.

    Result: You know exactly who your referrers are.

  2. Introduction pack for referring doctors

    A short note on your doctors, treatments, consultation days and how to reach the coordinator, for gynaecologists and urologists in your catchment.

    Result: A doctor can name your clinic with confidence.

  3. Updates to the referring doctor, with consent

    A brief letter or message after the first consultation and at agreed points, sent only with the couple's permission.

    Result: The doctor who referred stays part of the couple's care.

  4. A card for past patients who ask

    A plain card with the clinic number and a booking link, handed over only when a couple asks how to recommend you.

    Result: Recommendations happen without anyone feeling used.

  5. Clinical evenings for local gynaecologists

    Talks by your doctor on anonymised cases, planned within the rules on hospitality to doctors.

    Result: Referring doctors know your work through your doctor's own thinking.

How the result is measured

  • Referrals received
  • Referral conversion rate
  • Cost per referred customer

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full referral marketing page

How fertility referrals work

Couples reach an IVF clinic through a few trusted people, and each needs a different kind of thanks.

Gynaecologists and OBG clinics
They refer after IUI or tests fail. Send a consent-based update on the couple, invite them to case discussions, and record the referral against their name.
Urologists and andrologists
They see men with poor semen reports. Agree a two-way route, share the couple's plan with consent, and note which doctor sent the husband.
Diagnostic labs
Couples collect AMH and semen reports here. Give the lab a short leaflet to hand over, with no payment attached, and record the lab as the source.
Past patients
They recommend quietly to friends and family. Offer a card if they ask, thank them in person, and never use their names or stories without written consent.
Online fertility groups and forums
Couples ask one another for names there. Do not post into them as the clinic; answer when people come to your own channels.
What never to do
Never pay a doctor, lab or patient per couple referred, never offer discounts for referrals, and never send a referrer anything the couple did not agree to share.

Who it is for

This is written for these IVF and fertility clinics.

  • Standalone IVF centres run by one fertility specialist
  • Multi-branch fertility chains
  • Fertility units inside a multi-speciality or maternity hospital
  • Gynaecology practices adding IUI and fertility work
  • Andrology and male infertility clinics
  • Egg freezing and fertility preservation practices in the metros
  • Centres running consultation days in district towns

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the referral marketing work runs

  1. 1

    Understand your margin and customer relationship

    We agree what reward is genuinely sustainable and appropriate for your business and customer type.

  2. 2

    Audit existing informal referrals

    We check how much word of mouth already happens, to size expectations for the formal programme realistically.

  3. 3

    Design the offer and mechanism

    A specific reward and an easy sharing method are built and tested.

  4. 4

    Implement and promote

    The programme is surfaced at the right moments in your customer journey.

  5. 5

    Measure and adjust

    We track referrals and conversions, adjusting the reward or promotion if uptake is low.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we give gifts to doctors who refer couples to us?
Treat any payment or gift tied to referrals as off limits. Ethics rules on gifts and hospitality to doctors are strict and change, so check yours with your adviser. Thank a referrer with good care for their patients and a timely update.
How do we know which gynaecologist sent which couple?
Ask at the first call, write it in the enquiry record, and confirm it at the consultation. Some couples come through two people, so record both. Go through the referral record with the clinic head and note which doctors have gone quiet.
Is it right to approach a gynaecologist who has never referred to us?
Yes, as a colleague rather than a salesperson. Your doctor calls or visits, explains what the clinic offers and how updates work, and leaves an introduction note. A representative pushing for referrals turns it into a sales visit, and doctors notice.
Can we ask past patients to refer their friends?
Only lightly, and only couples who bring it up themselves. Fertility treatment is private, and a couple who went through failed cycles before succeeding may not want the reminder. Never ask a couple whose treatment did not work.
Can an IVF clinic advertise its success rate?
Treat it as a no. Rules on medical advertising restrict outcome claims, and a published rate invites comparisons that rarely compare like with like. Let the doctor discuss results in the consultation, against the couple's own age and diagnosis, and check any wording with your own council or adviser.
Is there a law that applies to fertility clinics specifically?
Yes. Assisted reproduction clinics and banks in India are registered and regulated under their own law, separate from the general rules on medical advertising, and it is strict on donors, records and consent. We do not interpret it for you, so your registration, any donor programme and your advertising wording go past your legal adviser first.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for IVF and fertility clinics.

All articles

More for IVF and fertility clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for IVF and fertility clinics.

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