Skip to content
GullySales
GullySales
Tell us what you need

IVF and fertility clinics · Social media

Post what a nervous couple needs to see, and nothing that reads like a promise.

Social media for a fertility clinic is where couples quietly check who your doctors are, what the clinic looks like and how you talk about fertility, long before they send a message. GullySales plans posts and reels around your doctors and counsellors, keeps outcome claims and baby photographs out, and handles comments so private details never stay in public.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A healthcare coordinator explains an appointment form to a visitor at a reception desk

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for IVF and fertility clinics

Sales and marketing for IVF and fertility clinics, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For IVF and fertility clinics

Where it usually goes wrong, and what we would do.

  • “Couples watch quietly and rarely react”

    Many will watch every reel and never like one, because a like on a fertility page shows up to relatives. Judge the work by private messages and bookings, not by public reactions.

  • “Baby photographs are the habit and the trap”

    A feed of newborns tells a couple in the middle of treatment that you sell outcomes. Medical advertising rules restrict implied outcome claims, and a newborn on a clinic page is one.

  • “Comments are where people disclose too much”

    Someone will post their age, their AMH value and their failed cycles under a reel. Move them to a private message and never answer a medical question in public.

What we do

What we deliver for IVF and fertility clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A posting plan built around your people

    Posts and reels featuring your doctors, embryologist and counsellors explaining what they do, planned around the questions couples ask.

    Result: Couples feel they know the team before they visit.

  2. Reels on the first visit and the clinic

    Short videos of arriving, the counselling room and what the lab does, filmed with no patient in frame.

    Result: A couple knows what the first visit looks like.

  3. Rules for comments and direct messages

    Saved replies that move personal questions into private messages, and a standing rule that no medical advice goes in a comment.

    Result: No couple's history is discussed in public.

  4. Live question sessions with the doctor

    Instagram or Facebook sessions on topics such as PCOS or male infertility, with questions collected anonymously beforehand.

    Result: Couples ask what they would never ask on a call.

  5. A check before anything is posted

    Each post read against the clinic's rules on claims, consent and patient privacy before it goes up.

    Result: Nothing goes live that you would later have to take down.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Couples researching fertility use each platform differently, so each needs its own kind of post.

Instagram reels
Short answers from the doctor and walk-throughs of the clinic, with no patients shown. The one action wanted is a private message to the clinic account.
YouTube
Longer explainers on cycle steps, reports and how estimates work, in English and the local language. Ask viewers to book a consultation from the description link.
Facebook
Reaches parents and relatives as well as couples. Post consultation days in district towns and live question sessions, and point to the clinic's WhatsApp number.
LinkedIn, for egg freezing
Women in corporate and IT jobs read about fertility preservation here. Post the doctor's explanation of age and egg freezing, and invite a consultation without fear-based wording.
What not to post
No baby photographs as proof, no success rates, no before and after, nothing hinting at a baby's sex, and no patient in frame without written consent for that use.

Who it is for

This is written for these IVF and fertility clinics.

  • Standalone IVF centres run by one fertility specialist
  • Multi-branch fertility chains
  • Fertility units inside a multi-speciality or maternity hospital
  • Gynaecology practices adding IUI and fertility work
  • Andrology and male infertility clinics
  • Egg freezing and fertility preservation practices in the metros
  • Centres running consultation days in district towns

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our doctor is camera-shy. Who should be on camera?
Start with the counsellor or the embryologist, who answer the practical questions couples ask. Record the doctor on a single topic in a quiet room, with someone asking the questions. A doctor answering a real question looks far less stiff than one reading a script.
Should we post for Mother's Day or Father's Day?
Think hard before you do. A Mother's Day post from a fertility clinic hurts the couples who follow you precisely because they are not yet parents. Festival greetings are fine; skip anything that presents parenthood as the reward for treatment.
Someone shares their whole medical history in a comment. What do we do?
Reply once, kindly, asking them to message the clinic privately, and hide the comment if they agree. Never answer the medical part in public, even briefly.
A couple has agreed to share their story. What permission do we need?
Written consent from both partners for the specific content, the platforms and the period. Leave out any treatment detail they have not chosen to share, and have your adviser read the wording before it is posted.
Can an IVF clinic advertise its success rate?
Treat it as a no. Rules on medical advertising restrict outcome claims, and a published rate invites comparisons that rarely compare like with like. Let the doctor discuss results in the consultation, against the couple's own age and diagnosis, and check any wording with your own council or adviser.
Is there a law that applies to fertility clinics specifically?
Yes. Assisted reproduction clinics and banks in India are registered and regulated under their own law, separate from the general rules on medical advertising, and it is strict on donors, records and consent. We do not interpret it for you, so your registration, any donor programme and your advertising wording go past your legal adviser first.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for IVF and fertility clinics.

All articles

More for IVF and fertility clinics

Everything else we would do for you.

Closest to this: content and social

Also for IVF and fertility clinics

Or start from the overview: sales and marketing for IVF and fertility clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need