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Physiotherapy clinics · Public relations

Get local media to cover a genuine expertise, not a paid feature.

Public relations for a physiotherapy clinic means placing a therapist's comment on a seasonal injury topic or a new specialisation in local news, which carries more trust than an advertisement. GullySales pitches these around a genuine occasion, such as a marathon season or a new certification.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of physiotherapy clinics at work in India

What public relations means

Public relations is getting your business covered by journalists, trade publications or local news, which carries more trust than an advert because a third party is saying it. GullySales pitches your story to the right publications and prepares your team for interviews when coverage is offered.

Also for physiotherapy clinics

Sales and marketing for physiotherapy clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For physiotherapy clinics

Where it usually goes wrong, and what we would do.

  • “Seasonal sports events are a real pitch opportunity”

    A therapist's advice on preventing running injuries ahead of a local marathon is timely enough for local media to use without payment.

  • “A new specialisation or certification is a genuine story”

    The first clinic in the area offering a specific neuro-rehabilitation technique has a story local health reporters will run.

  • “Coverage supports referrals, it does not replace them”

    Media coverage builds general awareness, but a surgeon still refers based on outcomes and communication, not a mention in the paper.

What we do

What we deliver for physiotherapy clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Seasonal sports injury pitch

    A pitch offering a therapist's prevention advice, timed to a local marathon or sporting season.

    Result: Local media has a ready, timely reason to feature the clinic.

  2. New specialisation announcement

    A pitch built around a genuinely new certification or technique the clinic now offers.

    Result: The clinic is introduced to the area as the first to offer it.

  3. Local health reporter contact list

    A working list of local reporters and publications who cover health and fitness topics.

    Result: Future pitches reach people already likely to run the story.

  4. Coverage reuse for referral materials

    Media coverage turned into a credibility line for the website and referral letters.

    Result: A surgeon or patient sees independent proof of the clinic's expertise.

How the result is measured

  • Coverage secured
  • Publication reach
  • Enquiries after coverage

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full public relations and corporate communications page

What is worth telling the press

Stories a physiotherapist can offer a health reporter within professional limits.

A runner's or cricketer's season
Offer a therapist's comment before a local marathon or cricket season, covering warm-up, shin pain and when to stop. Keep it to general advice.
A new specialisation, stated exactly
Name the course, the institute that awarded it and the date. A reporter will not print what cannot be checked.
Desk and commute strain
Pitch a short piece on neck and back strain from desk work. Include a stretch a reader can do at a desk and a line on when to see a therapist.
A talk at a gym or housing society
Offer a short talk on lifting, posture or knee care. Tell the paper the venue and bring a handout without promises.
Wording limits for therapists
Do not promise recovery, compare your clinic with others or use patient photographs without written consent. Advertising rules for healthcare professionals differ by state and body, so check with your own council.
Coverage for your referrers
Print any published coverage and hand it to the orthopaedic surgeons and sports doctors who refer to you at the next meeting.

Who it is for

This is written for these physiotherapy clinics.

  • Sports injury and orthopaedic rehab clinics
  • Post-surgical rehabilitation centres
  • Neuro-rehabilitation clinics
  • Prenatal and postnatal physiotherapy practices
  • Geriatric and home-visit physiotherapy services
  • Paediatric physiotherapy clinics
  • Chronic pain management clinics
  • Corporate ergonomics and workplace physiotherapy consultants

Not for

It is not the right fit if.

  • The clinic has no new certification, specialism or event to report, and a pitch without a story is ignored.
  • You hope coverage will replace surgeon referrals; it cannot, and a feature that makes cure claims breaks the council's rules.

How it works

How the public relations work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand what is newsworthy

    We interview you and read your records to find stories with facts behind them. Manufactured news rarely earns real coverage.

  2. 2

    Audit relevant press

    We list the journalists and publications that cover your industry or town, in English and in the languages your buyers read.

  3. 3

    Prepare the pitch

    Each pitch is written for one journalist and one angle. Releases carry the facts a desk needs to check.

  4. 4

    Approach and follow up

    Journalists are approached directly. One follow-up goes out, and answers to their questions go back the same day.

  5. 5

    Record and prepare ahead

    Coverage goes into the log, and the holding statements are kept current for any matter that may need a public reply.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Kerur Pain Clinic

    Situation
    The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
    What we did
    • Competitors mapped
    • A website that answers the patient
    • On-page and local search work
    • Link building and technical fixes
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is PR worth it for a small clinic?
Yes, local coverage costs only the time to pitch a genuine story and builds credibility an advertisement cannot.
How often can we pitch?
Whenever there is a real seasonal topic or milestone, not on a fixed schedule.
A local paper offers a paid health column under my name. Is that allowed?
Rules on advertising by health professionals differ by state and body, so ask your own council first. A paid column is advertising and should be labelled. If it is allowed, keep it to general advice and never promise a recovery.
A paper misquoted me on an injury tip. What now?
Ring the reporter, say exactly what you said and ask for a correction. An injury tip printed wrongly can cause harm to a reader, so ask for the fix to appear online too. Keep your notes or recording of the interview.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for physiotherapy clinics.

All articles

More for physiotherapy clinics

Everything else we would do for you.

Closest to this: reputation

Also for physiotherapy clinics

Or start from the overview: sales and marketing for physiotherapy clinics.

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