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Physiotherapy clinics · Digital marketing

Combine search, referrals and WhatsApp reminders into one system.

Digital marketing for a physiotherapy clinic is four things pulling the same way: search, the Google Business Profile, WhatsApp reminders that keep a patient coming back for session six, and the orthopaedic surgeons who refer. GullySales runs all four and reports which one brought which completed course of treatment.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of physiotherapy clinics at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for physiotherapy clinics

Sales and marketing for physiotherapy clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For physiotherapy clinics

Where it usually goes wrong, and what we would do.

  • “Referral relationships need digital support too”

    A simple online form or WhatsApp number a surgeon's office can use to refer a patient removes friction that a phone-only process creates.

  • “Session reminders reduce the drop-off that hurts outcomes”

    An automated reminder before each session cuts down on missed appointments that stall a patient's recovery.

  • “Local search matters most for acute injury searches”

    A patient with sudden pain searches nearby and now, so local visibility carries more weight than broad brand awareness.

What we do

What we deliver for physiotherapy clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp referral channel

    A simple WhatsApp number or form a surgeon's office can use to send a referral, instead of a phone-only process.

    Result: A referred patient reaches the clinic with one message, not a chain of calls.

  2. Automated session reminder system

    A WhatsApp or SMS reminder sent to a patient before each booked session.

    Result: A patient turns up for session six instead of quietly dropping out.

  3. Local search and profile management

    The Google Business Profile and local search presence kept current for acute-injury searches.

    Result: A patient searching in sudden pain finds the clinic nearby and open.

  4. Connected reporting by channel

    A view of which channel, search, referral or WhatsApp, brought which enquiry.

    Result: You know which channel deserves more attention and budget.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for a clinic

Start with the condition a patient searches for and the surgeon who sends them.

Business Profile
State the physiotherapist's qualification and registration as the council requires, the address, hours and whether home visits are offered. Record calls and ask what the patient is looking for.
Page for each condition
Write what an assessment covers for a slipped disc, a frozen shoulder or a post-knee-surgery recovery, and what to bring. Avoid cure and recovery claims. Record which page enquiries name.
Referral relationships
List orthopaedic surgeons, general physicians and gynaecologists near you. Offer a short progress note with the patient's consent. Never offer payment for referrals. Record each patient sent.
Session reminders on WhatsApp
With the patient's consent, send a reminder before each session and note who missed. Reminders concern the appointment, not the condition. Record the consent in the file.
Course completion record
Write each patient's start date, sessions attended and whether they finished the course advised. Look at where patients stop before you spend more on getting new ones.
What to leave until later
Do not begin with ads, before and after photographs, patient videos or recovery claims. Advertising rules for health professionals differ by body and change, so check with your own council.

Who it is for

This is written for these physiotherapy clinics.

  • Sports injury and orthopaedic rehab clinics
  • Post-surgical rehabilitation centres
  • Neuro-rehabilitation clinics
  • Prenatal and postnatal physiotherapy practices
  • Geriatric and home-visit physiotherapy services
  • Paediatric physiotherapy clinics
  • Chronic pain management clinics
  • Corporate ergonomics and workplace physiotherapy consultants

Not for

It is not the right fit if.

  • The desk cannot rebook a missed session yet, so more traffic would add patients who then drop away.
  • The clinic lacks a correct map listing and condition pages, which must be in place before any spend.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Kerur Pain Clinic

    Situation
    The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
    What we did
    • Competitors mapped
    • A website that answers the patient
    • On-page and local search work
    • Link building and technical fixes
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a small clinic start?
The Google Business Profile and a WhatsApp reminder system, since these address the most common causes of lost patients.
How is this different from a general marketing agency?
We connect marketing with the referral relationships and the session completion process that actually decide outcomes.
Is it better to hire a front-desk person for reminders or use an agency?
A front-desk person who knows the patients is better placed to send reminders and note why someone missed. An agency may help with the profile and condition pages. Keep the patient record and consent inside the clinic.
How can we tell whether surgeon referrals or search bring patients who finish the course?
Record the source for each patient and then whether they completed the sessions advised. Compare completion by source. A source that brings fewer patients who all finish may be worth more than one that brings many who stop.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for physiotherapy clinics.

All articles

More for physiotherapy clinics

Everything else we would do for you.

Closest to this: strategy and research

Also for physiotherapy clinics

Or start from the overview: sales and marketing for physiotherapy clinics.

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