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Physiotherapy clinics · Apartment advertising

Reach the blocks a patient can reach with a bad knee.

Apartment advertising for a physiotherapy clinic is media inside the societies near your door: the notice board, the lift panel, and a weekend morning at the clubhouse. GullySales takes the association's written permission first, picks the communities by what a patient will actually walk, and puts a code on the panel that only those blocks use.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of physiotherapy clinics at work in India

What apartment advertising means

Apartment advertising is media and activity inside residential communities: the notice board, the lift panel, a Sunday stall. GullySales gets the association's written permission first, because anything put up without it comes down.

Also for physiotherapy clinics

Sales and marketing for physiotherapy clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For physiotherapy clinics

Where it usually goes wrong, and what we would do.

  • “A patient in pain measures distance in stairs”

    A tower four hundred metres away across a main road is further than one a kilometre down your own lane. Draw the list by what a stiff knee will cross.

  • “The senior citizens' group is the room that matters”

    Knee replacement recovery, back pain and balance work after a fall sit with the residents who meet on a weekday morning. Ask the secretary about that group before asking about lift panels.

  • “Home visits are what a gated community acts on”

    A resident who cannot drive after surgery reads a panel offering visits to their tower differently from one giving a clinic address. Name the blocks you cover.

  • “The surgeon still sends the rehab patient”

    Panels bring in the acute back, the sprain and the elderly parent at home. Post-surgical courses keep arriving through the orthopaedic surgeon, and no notice board changes that.

What we do

What we deliver for physiotherapy clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Community list by what a patient will walk

    Societies inside the distance your current patients already travel, with the crossings, stairs and auto stands between each gate and your door noted.

    Result: You pay for blocks people can reach while in pain.

  2. Written permission before anything is printed

    The secretary or facility manager agreeing the format, the wall and the period on paper, because a poster without that comes down by morning.

    Result: The print order matches the societies that said yes.

  3. Format settled society by society

    Lift panels in one, a notice board in the next, and a clubhouse morning where the committee would rather have a person than a poster.

    Result: Each community gets the format its own committee allows.

  4. A clubhouse morning run by a therapist

    One weekend slot where a physiotherapist does posture and gait checks, with the name, the block and the complaint written down as people come.

    Result: You leave with a list of residents and what hurts.

  5. One code per society

    A WhatsApp number or offer code used inside those gates and nowhere else, so an enquiry can be put down to the tower it came from.

    Result: You can name the blocks that produce patients.

  6. Dated photographs from every board

    A picture with the date from each notice board and lift panel when the month starts, and another before anything is renewed.

    Result: Nobody pays for a poster a watchman took down.

How the result is measured

  • Communities covered
  • Permissions in writing
  • Enquiries quoting the community code

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full apartment advertising page

How it is bought, and approved

A physiotherapy clinic should ask each society the same short list of questions before a therapist sets foot in the clubhouse.

Committee and the senior citizens' group
The committee permits the format; the senior citizens' group meets in a space the committee controls. Ask the committee to introduce you in writing rather than approaching members at their meeting.
Panel, board and clubhouse morning, one by one
Ask for each format by name. A clubhouse morning may be refused where the hall is booked for yoga or children's classes, so ask for the free hours first.
Your council's current norms
Advertising rules for physiotherapists differ by state and body and change. Check with your own council before printing, and keep recovery claims off the panel.
A therapist's papers and the rule on treatment
Ask whether the society wants your registration papers and a note that no treatment is given on site. A posture talk and a basic movement check are different from therapy.
Code per society and a dated photograph
Give each society its own code on the panel and keep a dated photograph, so a new patient who quotes the code can be traced to the building.

Who it is for

This is written for these physiotherapy clinics.

  • Sports injury and orthopaedic rehab clinics
  • Post-surgical rehabilitation centres
  • Neuro-rehabilitation clinics
  • Prenatal and postnatal physiotherapy practices
  • Geriatric and home-visit physiotherapy services
  • Paediatric physiotherapy clinics
  • Chronic pain management clinics
  • Corporate ergonomics and workplace physiotherapy consultants

Not for

It is not the right fit if.

  • The clinic has no ground-floor or lift access, so a poster in a block would draw people it cannot easily seat.
  • No therapist is free for a home visit, and a notice offering them would turn into a list of refusals.

How it works

How the apartment advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Draw the ring

    We agree how far a resident will realistically come to you. For a salon that is two or three societies. For a diagnostic centre it is the whole main road.

  2. 2

    Shortlist and verify the societies

    Which are self-managed and which are under a facility company, who the gatekeeper is, which trades they allow, and what they charge on their own account.

  3. 3

    Get permission and quote properly

    Permission letters are collected first. Only then do you see a rate, and it includes the society fee rather than surprising you with it later.

  4. 4

    Print, install and audit

    Artwork goes to each format's exact size, installation is scheduled with the facility manager, and every lobby is photographed with a date.

  5. 5

    Run the activity

    The clubhouse weekend is booked inside the display month, when your name is already on the wall of the lift they came down in.

  6. 6

    Read it society by society

    Calls and walk-ins are counted per code and the list is cut. A few societies carry a campaign and the rest carry nothing, and the numbers show which.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Kerur Pain Clinic

    Situation
    The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
    What we did
    • Competitors mapped
    • A website that answers the patient
    • On-page and local search work
    • Link building and technical fixes
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we run a free assessment morning in the clubhouse?
Only where the association agrees to it in writing and a registered physiotherapist is there for the slot. Some committees allow a stall on one weekend morning and nothing more, and a few charge their own fee for the space. Settle that with the secretary before the date goes on a poster.
How do we know the lift panel did anything?
The panel reports nothing, so the campaign has to. A code used only in those societies, plus the desk asking which block a caller rings from, is what decides whether a tower is worth booking again next quarter.
What do we say to a resident whose knee needs a surgeon, not a physio?
Say so plainly, and advise them to see an orthopaedic doctor. Keep a short list of nearby specialists you work with and let the resident choose. A resident who is sent to the right doctor remembers who sent them.
Does the senior citizens' group need a separate permission?
Often it meets in a space the committee controls. Ask the committee to approve a visit in writing, and ask the group's coordinator for a date. Going directly to members without that approval usually costs you the goodwill of both.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for physiotherapy clinics.

All articles

More for physiotherapy clinics

Everything else we would do for you.

Closest to this: paid and media

Also for physiotherapy clinics

Or start from the overview: sales and marketing for physiotherapy clinics.

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