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Physiotherapy clinics · Outdoor advertising

Nobody drives across the city twelve times for physiotherapy.

Outdoor advertising for a physiotherapy clinic is the board above your door, the sign in the lane and a pole kiosk or bus shelter inside the few kilometres a patient will travel twice a week. GullySales fixes what you already own first, then buys the handful of sites that catchment justifies.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of physiotherapy clinics at work in India

What outdoor advertising means

Outdoor advertising is the hoarding, billboard, bus shelter or digital screen on a road your buyers already use. GullySales picks the sites from where your customers actually come from, coordinates the booking with the media owner, and gives the campaign a traceable route so it is not judged on guesswork.

Also for physiotherapy clinics

Sales and marketing for physiotherapy clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For physiotherapy clinics

Where it usually goes wrong, and what we would do.

  • “A course is twelve visits, so the catchment stays small”

    A patient with a slipped disc agrees to three sessions a week for a month. That happens within two or three kilometres of home or work and nowhere further, whatever a landmark site costs.

  • “Your own board is the site you are already paying for”

    Most clinics sit on a first floor above a shop, with the name on a board and nothing about what is treated. Somebody arriving in pain, with a relative circling the road for parking, needs the floor, the lane and the timings on it.

  • “The panel near the orthopaedic hospital catches the discharge”

    The surgeon says start physiotherapy this week and the family walks out looking for somewhere close. A bus shelter or pole kiosk on that road is read at exactly that moment.

  • “Name the condition, not the profession”

    Back pain, knee replacement rehab or a frozen shoulder is what a person recognises as their own problem. A board saying physiotherapy and wellness gives a passer-by nothing to match themselves to.

What we do

What we deliver for physiotherapy clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Signage review of the building, the lane and the stairs

    What the board says from the road, whether the floor and the entrance are named, whether it is lit after seven, and what a patient sees while a car waits outside.

    Result: Somebody in pain finds your door without ringing twice.

  2. Site list inside the distance patients already travel

    Pole kiosks, lane boards and bus shelters within the radius your own appointment records show, with the crossings and auto stands on each route noted.

    Result: Money goes to roads your patients use anyway.

  3. One condition per panel, written for a reader on foot

    Type sized for someone standing at a shelter rather than driving past at sixty, with the condition named and one way to reply.

    Result: The board speaks to a person with that exact problem.

  4. A WhatsApp line used on the boards alone

    One number that appears on outdoor and nowhere else, answered while the clinic is running, so an enquiry can be put down to a panel rather than guessed at.

    Result: You can count what the boards produced.

  5. One question added to the first visit

    The front desk asks every new patient where they saw the clinic, recorded against the display cycle and read against the baseline taken before it started.

    Result: The boards are judged on new patients, not on how they photograph.

How the result is measured

  • Sites booked
  • Proof of display received
  • Enquiries quoting the campaign route

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full outdoor advertising page

How it is bought, and approved

A physiotherapy clinic buys outdoor close to its door, and the landlord, the society and the council clear it first.

The board above your door
Your own board needs the building owner's or society's consent, and often a local body licence. Check the lease before you order a new one.
Stairs and lane signs
A sign at the stairs or in the lane sits on someone else's wall. Get that owner's written consent and note who repairs it.
A kiosk face on the walking road
Pole kiosks are sold per face. Pick the one facing the road patients walk or ride to reach you, and visit at the hours they come.
Wording and your council
Advertising rules for health professions differ by state and body and change. Check with your own council, and name the condition you treat without promising an outcome.
The site near the orthopaedic hospital
Ask who controls the land near the hospital gate. It may sit under the hospital, the civic body or a private owner, and each has its own consent.
A line and a first-visit question
Print a WhatsApp number used only on the boards, and ask on the first visit which board or sign led the patient to you.

Who it is for

This is written for these physiotherapy clinics.

  • Sports injury and orthopaedic rehab clinics
  • Post-surgical rehabilitation centres
  • Neuro-rehabilitation clinics
  • Prenatal and postnatal physiotherapy practices
  • Geriatric and home-visit physiotherapy services
  • Paediatric physiotherapy clinics
  • Chronic pain management clinics
  • Corporate ergonomics and workplace physiotherapy consultants

Not for

It is not the right fit if.

  • Your patients come from a few streets away and already pass the clinic, so a hoarding would pay to reach people the board reaches.
  • The clinic cannot take new patients on the days the board would bring them in, so the board would promise a place that is not there.

How it works

How the outdoor advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Draw the catchment

    We agree the roads, junctions and neighbourhoods your buyer moves through. Owners first name a wider area than their buyers travel, and a clinic in Nagarbhavi does not need the whole of west Bengaluru.

  2. 2

    Survey what is available

    We work through the sites on offer inside that catchment and go and stand in front of the ones worth looking at, at the hour your buyer passes. A site that reads well at noon can be dark and hidden by a tree at seven.

  3. 3

    Compare and book

    Sites are compared on facing, visibility, illumination, paperwork and cycle length, then booked through the media owner or their agency at a negotiated rate. The booking is written down: site address, size, lit or unlit, start date and cycle.

  4. 4

    Print to specification

    Artwork is made to the exact panel size and delivered ahead of mounting day, with a proof you approve before printing.

  5. 5

    Monitor the cycle

    We collect mounting and mid-cycle photographs, and take up anything late, torn or unlit with the media owner while the cycle is still running.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Kerur Pain Clinic

    Situation
    The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
    What we did
    • Competitors mapped
    • A website that answers the patient
    • On-page and local search work
    • Link building and technical fixes
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is a hoarding worth it for one clinic?
Usually not. A landmark site is priced for a business selling to a whole city, and your patients come from a few kilometres. Two kiosks on the roads into that pocket, plus a proper board on your own building, do more for less money.
We are on the first floor above a shop. What should the board say?
The condition you want more of, then the floor and the entrance, then the timings. A patient who is limping is looking for the stairs, not your tagline. Evening slots are worth naming, because that is what decides whether somebody comes after work.
Can a physiotherapy board show a photograph of an exercise?
A plain photograph of a posture or an exercise is usually fine, with the model's written consent. Before-and-after images and cure claims are the line to avoid. Advertising rules for health professions differ by state and body and change, so check your council.
Our clinic is inside an apartment complex. Can we put a board at the gate?
Only with the association's approval. Write to the committee with the size, the position and the material. Many societies refuse commercial boards or set conditions. If they refuse, your own door and the notice board are the fallback.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for physiotherapy clinics.

All articles

More for physiotherapy clinics

Everything else we would do for you.

Closest to this: paid and media

Also for physiotherapy clinics

Or start from the overview: sales and marketing for physiotherapy clinics.

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