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Physiotherapy clinics · Website

Build a site organised by condition, not a single techniques page.

Website development for a physiotherapy clinic means a site structured around individual condition pages with therapist specialisation and a clear booking step, rather than one page listing every technique together. GullySales builds the site so each condition can be found, trusted and booked on its own.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of physiotherapy clinics at work in India

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for physiotherapy clinics

Sales and marketing for physiotherapy clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For physiotherapy clinics

Where it usually goes wrong, and what we would do.

  • “Condition pages need their own booking path”

    A page for sports injury rehab should let a visitor book an assessment or message on WhatsApp without hunting through a general contact page.

  • “Therapist specialisation needs to be visible, not buried”

    A clear note on which therapist handles neuro-rehab or prenatal care builds more trust than a single combined team page.

  • “A referral form makes it easy for a doctor to send a patient”

    A simple online form a surgeon's office can fill in removes friction that a phone-only referral process creates.

What we do

What we deliver for physiotherapy clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A condition-organised page structure

    A site rebuilt around individual condition pages instead of one combined techniques page.

    Result: A patient searching for a specific condition finds it directly, not buried in a list.

  2. A booking step on every condition page

    A booking or WhatsApp link placed directly on each condition page, not only on a general contact page.

    Result: A visitor on the right page can act at once instead of hunting for details.

  3. Individual therapist specialisation profiles

    Separate therapist pages stating specialisation clearly, instead of one combined team page.

    Result: A patient can find and trust the specific therapist suited to them.

  4. An online referral form

    A simple form a surgeon's office can complete to refer a patient, replacing a phone-only process.

    Result: A referring doctor's office can send a patient with less back and forth.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

What the page must show

What a physiotherapy clinic's website must show before a patient books an assessment.

Conditions you treat, in the patient's words
List problems as patients say them, such as lower back pain, frozen shoulder or knee replacement rehab, each on its own page. Make no promise of cure.
Therapist degree and registration
Show each therapist's qualification, such as BPT or MPT, their specialisation, and any state council or association registration that applies to them.
What the first assessment involves
Describe the first visit: history, examination, goal setting, what to wear, and whether the plan is explained before treatment begins.
Clinic photographs and access
Show the treatment area and equipment, and give details on privacy, steps or lift access, parking and whether a female therapist is available.
Which localities home visits cover
State where home visits go and what equipment the therapist brings. Keep clinic booking and home-visit booking as separate paths.
A referral note for doctors
Give surgeons and physicians a section on how to refer and how a progress note returns to them, with the patient's consent.

Who it is for

This is written for these physiotherapy clinics.

  • Sports injury and orthopaedic rehab clinics
  • Post-surgical rehabilitation centres
  • Neuro-rehabilitation clinics
  • Prenatal and postnatal physiotherapy practices
  • Geriatric and home-visit physiotherapy services
  • Paediatric physiotherapy clinics
  • Chronic pain management clinics
  • Corporate ergonomics and workplace physiotherapy consultants

Not for

It is not the right fit if.

  • The therapists' qualifications and registration details are not at hand, so the credentials page would be empty.
  • The site is to be built around techniques, which a patient does not search for, and the clinic has not agreed its condition list.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Kerur Pain Clinic

    Situation
    The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
    What we did
    • Competitors mapped
    • A website that answers the patient
    • On-page and local search work
    • Link building and technical fixes
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How soon can the condition pages be live?
It depends on how many conditions you want covered and how fast your therapists can check the wording. We set a date in writing once that list is agreed.
Can we keep the site we have and add condition pages to it?
Sometimes, but the structure is the part that has to go. Condition pages added to a site built around one techniques page still sit two clicks from the home page. Therapist bios and real patient stories carry over as they are.
Can we put exercise videos on the website?
Yes, as general mobility and posture advice, with a clear note that they do not replace an assessment and that a person in pain should stop and book a visit. Avoid videos that promise recovery from a named condition. Check your own council's advertising rules.
Should the site show fees, or only say 'call for fees'?
Show the assessment fee and what a follow-up session costs if you can, and say that a longer course is planned after assessment. Patients comparing clinics often skip a clinic that hides fees. Keep it current and match what the front desk says.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for physiotherapy clinics.

All articles

More for physiotherapy clinics

Everything else we would do for you.

Closest to this: search and visibility

Also for physiotherapy clinics

Or start from the overview: sales and marketing for physiotherapy clinics.

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