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Appliance repair technicians · Social media

Use a phone camera and a society group to be the technician people remember.

Social media for an appliance technician means showing real repairs where neighbours already gather, so your name is remembered before the geyser fails. GullySales works on a few formats that fit a working technician's day and on the community groups that pass numbers around.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A handyman explains a cabinet repair to a homeowner

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For appliance repair technicians

Where it usually goes wrong, and what we would do.

  • “The best post is a removed part held up”

    A photograph of a burnt element or a worn carbon brush, with one line on what it did to the machine, teaches the viewer something and proves the repair was real. It costs nothing but a moment at the job.

  • “Society groups are the real feed”

    A building's WhatsApp or Facebook group carries recommendations for a plumber or a technician every week. A technician who answers a question helpfully in that group, without pushing, becomes the name that gets tagged.

  • “Short videos suit the work”

    A mixer jar being stripped, a chimney filter being cleaned, a geyser anode being checked: each is a short clip a viewer understands without sound. The clip needs a plain caption naming the appliance and the locality.

  • “Posting without a plan wastes the free hour”

    A technician with a spare hour after a job writes a post, then does not post again for a long while. A small set of repeatable formats, each tied to an appliance and a season, removes the question of what to say.

What we do

What we deliver for appliance repair technicians.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A set of repeatable post formats

    A handful of simple formats, such as the removed part, the fault explained and the repair-or-replace answer, each with a caption pattern.

    Result: You always know what to post after a job.

  2. A customer-consent note

    A line to ask before photographing a part or a machine, and a rule never to show a home, a face or a street name.

    Result: Your posts protect the customer's privacy.

  3. A society group approach

    A short, courteous way to introduce yourself in a building group, with the appliances you repair, with permission from the group's admin.

    Result: You enter a group the way a neighbour would.

  4. A seasonal post set

    Posts for the cold-season geyser check, festival kitchen use and the pre-monsoon motor check, drafted in advance.

    Result: The year's posts are ready before each season.

  5. A profile that matches your listings

    The same name, appliances and phone number across Instagram, Facebook and your map entry.

    Result: A viewer who finds you anywhere can ring the same number.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these appliance repair technicians.

  • Geyser and water heater repair technicians
  • Chimney and kitchen hob repair specialists
  • Microwave, OTG and induction cooktop technicians
  • Mixer grinder, wet grinder and small appliance repairers
  • Water pump and motor repair technicians
  • Technicians with a small workshop who also take home visits
  • Independent multi-brand technicians who service whatever walks in
  • Technicians on annual contracts with societies and restaurants

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Which platform matters most for a technician?
Whichever your customers already use. For households that means WhatsApp groups and Facebook neighbourhood groups, then Instagram for short clips. Start where the neighbours talk, and add more only if you can keep up.
Do I have to appear on camera?
No. Hands, tools and parts are enough. Viewers like to see the repair more than the person. If you want to speak, keep it to the fault and the fix.
Can I run paid posts for a small area?
Yes, the platforms let you pick a locality. Spend only what you can afford, and check the platform's current rules for any claim you make in the post.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.