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Babysitting agencies · Lead generation

Bring in parents who need the shift and age band your sitters actually cover.

Lead generation for a babysitting agency is the work of reaching parents at the moment they need a nanny, a day sitter or a night sitter, and sending them to the right sitter pool. GullySales works on the pages, the search copy and the enquiry routine that carry a parent from a first question to an interview.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for babysitting agencies

Sales and marketing for babysitting agencies, the overview.

Last updated 18 Oct 2026.

For babysitting agencies

Where it usually goes wrong, and what we would do.

  • “An enquiry for a newborn nanny is not an enquiry for an evening sitter”

    The parent of a three-month-old wants a person with infant experience for a full day. The parent heading to a wedding wants two hours on Saturday. Ask for the age of the child and the shift in the first message, then route the enquiry to the right pool.

  • “The parent enquires after the child is asleep”

    Late evening is when the day's worry turns into a search. If the reply arrives the next afternoon, the family has already spoken to the cousin's maid or another agency. A saved first reply keeps the conversation open overnight.

  • “A referral from a paediatrician's front desk counts as a lead”

    A parent told to ask the agency by name arrives warmer than any ad can make them. Record who sent each family, thank the clinic, and keep the clinic informed that the placement went ahead.

  • “Sitter supply limits what you can promise”

    Bringing in enquiries for night nannies when only two are free produces disappointed parents. Aim the effort at the shift where a vetted sitter is free, and pause the rest until recruiting catches up.

What we do

What we deliver for babysitting agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Age-band and shift enquiry pages

    One page for infants, one for toddlers, one for nights and one for evenings, each asking the two questions you need before you can propose a sitter.

    Result: A parent lands on the page that matches the need and arrives with the age and shift already stated.

  2. A short parent enquiry form

    Child's age, shift, locality and start date, plus a phone number, and nothing a tired parent has to think about.

    Result: The team receives enquiries that can be answered without a second round of questions.

  3. Search and Maps copy for return-to-work searches

    Ad and profile wording for the parent searching nanny or day sitter in a named locality.

    Result: Copy that names each locality you serve and the shifts you staff.

  4. A clinic and creche referral card

    A small card and a note for front desks, written within the rules the clinic or school follows.

    Result: A card a receptionist can hand over when a parent asks who to call.

  5. An enquiry register

    A sheet that records source, child's age, shift, sitter proposed and what happens next.

    Result: The owner can see which source brought which family and which stalled.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these babysitting agencies.

  • Full-day nannies for working parents
  • Infant and newborn caregivers
  • Night nannies
  • Evening and weekend babysitters
  • Toddler and pre-school sitters
  • Sitters for children with additional needs
  • Travel and holiday sitters
  • Creche and playgroup helpers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we advertise before we have enough sitters?
Advertise the shifts where a vetted sitter is free today. Promoting a shift you cannot staff costs you the parent's goodwill and the ad spend together.
Which source of parents should we watch first?
Watch the source that brings parents who reach a trial day, not the one that brings the largest number of calls. Your register will show whether that is search, a clinic or a mothers' group.
Can we buy parent phone numbers?
Do not. A parent who never asked to hear from you is not a lead, and messaging purchased numbers damages the trust that this trade depends on. Build the list from parents who enquired.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for babysitting agencies

Everything else we would do for you.

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Also for babysitting agencies

Or start from the overview: sales and marketing for babysitting agencies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need