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Babysitting agencies · WhatsApp marketing

Make WhatsApp the place where a parent asks, meets the sitter and books.

WhatsApp marketing for a babysitting agency is the careful use of chat for enquiries, sitter introductions and short-notice bookings. GullySales sets up the business profile, the saved replies and the permission rules, within the platform's current rules.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A handyman explains a cabinet repair to a homeowner

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For babysitting agencies

Where it usually goes wrong, and what we would do.

  • “Parents already live on WhatsApp”

    A parent asks, forwards the answer to a partner and shares the sitter's profile on the same app. An agency that answers there meets the parent where the decision is being made.

  • “Evening bookings move on chat”

    A parent wants a sitter for Saturday night and writes on Friday. A rate card, a list of free sitters and a confirmation in one thread settles the booking.

  • “Permission comes before promotion”

    A parent who messaged you about a sitter has not agreed to promotions. Send what relates to their enquiry, ask before adding anyone to a list, and honour a stop request at once.

  • “A sitter's profile must be shared with care”

    Send a profile only with the sitter's consent and without personal contact details. Share a name, experience and shifts, and keep the full documents for the interview.

What we do

What we deliver for babysitting agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business profile and catalogue

    Description, hours, services and a clear list of shifts and age bands.

    Result: A parent sees what you offer before asking.

  2. Saved replies

    Replies for the first enquiry, rate questions, trial explanation and sitter availability.

    Result: Answers are consistent and easy to send.

  3. Evening booking flow

    A message pattern for short-notice sitters: ask area, time and child's age, confirm sitter and rate.

    Result: A booking can be completed in one conversation.

  4. Permission and opt-out rules

    A written rule on who may receive which messages, and how a parent stops them.

    Result: The team knows what it may send.

  5. Sitter sharing template

    A profile card with consent confirmed, free of private contact details.

    Result: Sitter profiles reach parents in a consistent, respectful form.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these babysitting agencies.

  • Full-day nannies for working parents
  • Infant and newborn caregivers
  • Night nannies
  • Evening and weekend babysitters
  • Toddler and pre-school sitters
  • Sitters for children with additional needs
  • Travel and holiday sitters
  • Creche and playgroup helpers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we message every parent who enquired last year?
Send only to those who agreed to hear from you, and make it easy to stop. Check the platform's current rules on business messaging first.
Should sitters be in a WhatsApp group with us?
A group for notices is fine if each sitter agrees. Keep parent details out of it and move individual matters to a private message.
Is the business app enough?
For a small agency, the business app with saved replies and labels is enough to start. A larger team may need a provider approved for business messaging.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.