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Electrical contractors · Lead generation

Getting onto the bid list happens months before the BOQ.

Lead generation for an electrical contractor is being on the list when a BOQ goes out, and chasing the estimates already sent. GullySales builds the consultant and builder list, logs every estimate with a follow-up date, and logs the renewal and tender dates you tell us about.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical contractors at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for electrical contractors

Sales and marketing for electrical contractors, the overview.

Last updated 5 Oct 2026.

For electrical contractors

Where it usually goes wrong, and what we would do.

  • “A BOQ is not a lead, it is a shortlist you were already on”

    By the time the drawings arrive, the decision about who gets asked was taken months earlier in a conversation nobody recorded.

  • “The estimate you never chased is the biggest loss”

    Two evenings of pricing go out and nothing comes back, and the next sign is another contractor's van parked at the site.

  • “An AMC renewal has a date on it”

    Apartment associations and facility managers renew electrical maintenance contracts in a known month, and almost nobody asks them before it comes round.

What we do

What we deliver for electrical contractors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A builder, consultant and architect list

    Every firm that has sent work or could, with the person's name, what they have seen you do and the date you last spoke to them.

    Result: You notice a source going quiet before the work goes elsewhere.

  2. An estimate log with a follow-up date and a loss reason

    Every BOQ and estimate recorded with the value, the date to call about it and, when lost, the reason you were given.

    Result: The reason a job went elsewhere stops being a guess.

  3. An AMC and shutdown calendar

    Renewal months for apartment and building maintenance contracts, and the planned shutdown windows at nearby factories, each with a person to approach.

    Result: You ask before the contract is renewed without you.

  4. Document set kept ready for tender submissions

    For the tenders you decide to respond to, the documents and enlistment details prepared and kept current so nothing is missing at submission.

    Result: A tender you choose to answer goes in with its documents complete.

  5. Homeowner enquiry capture

    A form and phone routine taking the property type, the age of the wiring and the load being added, so a site visit is judged before it happens.

    Result: Site visits stop going on enquiries you would decline.

  6. Value by source reported

    Estimates sent, orders won and value by builder, consultant, tender and homeowner, read against the baseline taken before the work started.

    Result: You can see what one client's slowdown would cost.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

The places an electrical contractor's enquiries arrive, and what to record at each.

BOQ sent by a builder or developer
Record the project, the date it was sent, the closing date and who sent it. Reply by confirming receipt and the date you will submit. Note which floors or blocks are in scope.
Tender invitation from an MEP consultant
Log the consultant, the project, the licence class asked for and the approved makes. Ask early whether the make list is fixed, as that decides the rate you can offer.
Site walk with a plant or facility head
Write down the load, the panel age, the shutdown window and who will approve the spend. Send a short note after the visit stating what you saw, so the site walk is on paper.
Housing society or building committee request
Record the secretary's name, the job, and the meeting at which it will be decided. Offer to attend that meeting, as committees compare quotes there rather than by phone.
Maintenance contract renewal or breakdown call
Every breakdown call is a lead for the contract. Log the site, the fault, the date and the AMC end date, so a renewal call goes out before the contract expires.
Referral from an architect or interior designer
Record who referred and what they saw of your earlier work. Thank them with the outcome, whether you won it or not, so they keep sending jobs.

Who it is for

This is written for these electrical contractors.

  • Licensed contractors for residential and apartment projects
  • Commercial and office fit-out electrical contractors
  • Industrial and factory electrical contractors
  • HT, substation and transformer installation contractors
  • Government and PWD enlisted electrical contractors
  • Electrical maintenance and AMC providers for apartments and buildings
  • Villa and home rewiring specialists
  • Solar, EV charger and DG set installation contractors

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
We have never kept a list. Where do we start?
With the last two years of invoices. Every job on them came from somebody, and that somebody is the list. It usually fits on two sheets, and half of it has not been called in a year.
How often should we call a consultant who has sent us nothing?
Every couple of months, with something to say: a project finished, an approval obtained, a photograph of a panel room. A call with no news is the one that stops being taken. Consultants send work to the firm they last saw doing it.
Should we answer every BOQ that arrives?
No. Decide a few rules in advance: project size, location, licence class, and whether you know the payer. A BOQ outside those rules gets a polite decline. Time spent on estimates you cannot win is time taken from the ones you can.
How do we record the work that came by word of mouth?
Ask each new client how they heard of you, and write the name down on the job record, even when the answer is obvious. After a season you can see which builders, consultants and clients keep sending work, and visit them.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for electrical contractors.

All articles

More for electrical contractors

Everything else we would do for you.

Or start from the overview: sales and marketing for electrical contractors.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need