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Electrical contractors · Pay per click advertising

Nobody searches for a BOQ, so advertise to the homeowner.

Paid advertising for an electrical contractor reaches the homeowner and the small commercial side, because project work arrives through consultants and builders instead. GullySales runs those campaigns, keeps the electrician-rate and job searches out of the budget, and says where the money is wasted.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical contractors at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for electrical contractors

Sales and marketing for electrical contractors, the overview.

Last updated 5 Oct 2026.

For electrical contractors

Where it usually goes wrong, and what we would do.

  • “Electrician near me is the wrong search to buy”

    The person typing it wants somebody for a switchboard at five hundred rupees, not a licensed firm quoting a rewire with cable sizes in it.

  • “Solar and EV searches are full of subsidy questions”

    People looking up scheme eligibility and panel prices click the same adverts as the homeowner who genuinely wants a charger installed.

  • “Your commercial buyer does search, just rarely”

    A facility manager looking for an apartment maintenance contractor or a DG set installer is a small volume of searches and worth every rupee.

What we do

What we deliver for electrical contractors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split homeowner and commercial

    Separate budgets and wording for rewiring, solar, EV chargers and apartment maintenance contracts, each with its own page and its own form.

    Result: A maintenance contract enquiry stops competing with a switchboard call.

  2. A form that asks the property and the load

    House or apartment, the age of the wiring, what is being added and the sanctioned load, taken before anyone drives out to see it.

    Result: Your engineer's day is spent on real jobs.

  3. Negatives for jobs, courses and materials

    Blocks on electrician vacancy, ITI course, wiring diagram, electrical shop, cable price and the subsidy searches that surround solar.

    Result: The budget stops answering students and shoppers.

  4. Landing pages that show the estimate you give

    A page naming your licence class, the cable and earthing you quote and a sample of what a written estimate from you contains.

    Result: A homeowner sees why your price differs from an electrician's.

  5. Call tracking with the unanswered calls counted

    A separate number per campaign, recorded, with a note of the calls that rang out while the whole team was on site.

    Result: You learn how many paid calls nobody took.

  6. Cost per site visit and per order

    Spend read against site visits made, estimates sent and orders won, set against the baseline recorded before work starts.

    Result: You know which line of work repays advertising.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as an electrical contractor, and the ones to keep out.

Rewiring and electrical work for homes, such as villa rewiring in your city
Bid. The owner has a project and a budget. Set the area to the places you will drive to, and describe the work as rewiring and panel changes, not as repairs.
Panel, DB and earthing work for shops and offices
Bid, as a separate commercial ad group. These buyers want a licensed firm and a visit. Mention the licence and the kind of site you have done.
Electrician near me and electrician charges
Block, mostly. They bring one-fan jobs that waste a site visit. Keep only the narrow ones you will take, and add charges, per day and rate as negatives.
Jobs, courses, training and materials searches
Block. Electrician job, ITI course, wiring diagram and cable price come from workers and students. Add them as negatives before the first day.
Where the click lands
A page for the job type, with two finished sites, the licence number and a form asking the property type, the area and the load. Send nobody to a bare contact page.
Counting a real enquiry
Count a call from the right area, or a form with a property and load, that ended in a site visit. Note the visits that became an estimate and the estimates that became an order.

Who it is for

This is written for these electrical contractors.

  • Licensed contractors for residential and apartment projects
  • Commercial and office fit-out electrical contractors
  • Industrial and factory electrical contractors
  • HT, substation and transformer installation contractors
  • Government and PWD enlisted electrical contractors
  • Electrical maintenance and AMC providers for apartments and buildings
  • Villa and home rewiring specialists
  • Solar, EV charger and DG set installation contractors

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we advertise for project work?
No. A builder's purchase team and an MEP consultant do not find contractors through adverts, and the budget goes nowhere. Put that money into the project records, the profile and the calls to consultants.
Is solar and EV charger advertising worth it?
For a firm set up to handle the approvals and the load check, yes, because the enquiry volume is real. For a firm subcontracting all of it, the margin will not carry the click prices. We look at that before recommending anything.
Should we advertise on Google Ads or on Instagram and Facebook?
Begin with Google search, because homeowners type what they need, such as rewiring. Use Instagram and Facebook later to show finished sites to people who visited. Count site visits and orders, not likes.
Can we bid for AMC contracts for buildings?
Yes, but narrowly. Building managers do search for electrical AMC, though few do. Run it as a small separate campaign, land it on an AMC page, and count proposal requests, not clicks.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for electrical contractors.

All articles

More for electrical contractors

Everything else we would do for you.

Or start from the overview: sales and marketing for electrical contractors.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need