HVAC companies · WhatsApp marketing
Take the photograph of the error code and book the visit in one chat.
WhatsApp is how an HVAC customer reports a fault, because photographing a blinking indoor unit is easier than describing it. GullySales sets up the business account, writes the replies that book a slot, and builds the service reminder that goes out before the season.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
Last updated 5 Oct 2026.
For HVAC companies
Where it usually goes wrong, and what we would do.
“The customer sends a picture of the error code”
A blinking light on an indoor unit is easier to photograph than to explain. Your technician can often name the part before anyone drives anywhere.
“One reminder before summer beats a year of posting”
A single message to your whole service list, sent before the first hot week, does more than any campaign. Send four and people leave the list.
“A commercial customer wants a group, not a broadcast”
A facilities head wants the complaint, the technician's arrival and the closure in one thread with your supervisor in it. That is a service channel rather than a marketing one.
What we do
What we deliver for HVAC companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
WhatsApp Business set up with services, areas and response detail
Installation, repair and AMC listed with the localities you cover and how a visit is booked, on a number the company owns.
Result: A caller knows what you do and where before anyone types.
An away message that handles the out-of-hours breakdown
An automatic reply asking for the address, the unit type and a photograph of the fault, with the hour the office opens.
Result: The first call of the morning starts with the details already in hand.
Ready replies that book a slot rather than promise a call
Written messages offering a visit window, confirming the visit charge and capturing the address, used by whoever is holding the phone.
Result: An enquiry becomes a booked job in the same conversation.
A pre-summer service reminder to the consented list
One message before the season to past customers offering a check and a slot, with AMC customers kept on a separate list.
Result: Bookings arrive before the rush instead of during it.
A site thread for each commercial account
A group per building holding the facilities contact, your supervisor and the technician, used for complaints and closures.
Result: A facilities head stops chasing your office for an update.
Consent and opt-out recorded against the customer
A recorded yes at the point of service and a simple way to stop, kept on the customer record rather than in someone's head.
Result: The list stays clean and your number stays unblocked.
Enquiries, reply time and jobs booked against the baseline
How many enquiries arrived in the chat, how quickly they were answered and how many became visits, measured against the baseline recorded before work started.
Result: You can see what the channel does in a peak week.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
What must be in place first
Settle these before reminders go to the service list.
- Consent on the service report
- Add a line to the service report: may we message you the next service reminder on this number. Record it against the site and the unit, since the person who signs may not be the owner.
- A unit register behind the reminder
- Hold each customer's units with brand, capacity such as 1.5 ton, install date and AMC end date. A reminder for a unit that was removed or replaced damages trust.
- What an error-code photo can answer
- Give staff a short list of the models you service and the codes you will ask about. Say plainly what remote guidance cannot do, such as gas work, which needs a technician.
- Reminders you start yourself
- A service reminder sent when the customer has not written recently may need an approved template. Check WhatsApp's current business policy and pricing before planning a season message.
- Commercial site threads with agreed rules
- For a mall or hospital contract, agree who is in the thread, what counts as a breakdown report, and who logs it in the ticket system.
Who it is for
This is written for these HVAC companies.
- Residential split AC installers
- Commercial VRF and VRV contractors
- Chiller plant and industrial cooling specialists
- Cold storage and refrigeration contractors
- Hospital and healthcare HVAC contractors
- AMC-focused service companies
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the whatsapp marketing work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
ViRo Enterprises
- Situation
- There was no professional, easy-to-use website representing the company at all. A buyer comparing solar suppliers had nothing to read.
- What we did
- User experience planned first
- A responsive website
- Pages written properly
- One visual language
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should technicians use their own numbers with customers?
How often can we message our service list?
A customer wants a price for a gas top-up from a photograph. What do we say?
How do we tell AMC customers a contract is due without it sounding like a sales push?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for HVAC companies.
6 min read · 6 May 2026AMC renewal: how to sell and renew annual maintenance contractsMost AMCs lapse because nobody asks in time, not because customers refuse. Start the renewal 60 days early, show the service record, and sell the AMC at installation.
5 min read · 6 Oct 2026Why homeowners pick one quote out of threeInterior, kitchen, window, tile and AC buyers collect three quotes and choose the firm they understood and heard back from. Here is what they compare and where the quote loses.
7 min read · 21 Sept 2026How to advertise to maintenance managersTwo moments produce every order: a breakdown, and a contract renewal date. Outside those two moments a maintenance manager is not a buyer, and no budget changes that.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.