Plumbers · Social media
Be the plumber a neighbourhood already knows before the pipe bursts.
Social media marketing for a plumber means putting real jobs and plain advice in front of people in your area, so your name is familiar on the day they need you. GullySales works on what to post, where to post it and how to turn a message into a visit.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For plumbers
Where it usually goes wrong, and what we would do.
“Nobody follows a plumber for entertainment”
A household follows a plumber page because it solved something. A short before-and-after of a choked drain does more than a festival greeting, because it shows what you do and where.
“The audience is the apartment WhatsApp group”
Recommendations in a society group travel faster than any page. A plumber who is named once by a resident and has a clear post to point to is saved by the whole building.
“Posts that teach reduce the price argument”
A short clip on how to find the stop valve or why a tank overflows shows a customer that you explain things. That reputation shapes how they read your estimate later.
“Customer homes are not content”
A photograph that shows a bathroom or a door number exposes a household. Posts need cropped work shots and permission before any name or locality is attached.
What we do
What we deliver for plumbers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A job post format you can repeat
A fixed layout for a before-and-after: the problem, the cause, what was done, and the locality, without any house detail.
Result: Each finished job can become a post with little extra effort.
Short how-to clips for common household problems
Plain clips on closing the main valve, spotting a running cistern and clearing a basin trap, filmed on a phone.
Result: Followers learn something and remember who taught it.
Pages set up for a call, not a like
Profile text, a call button and a WhatsApp link on each page you use, with the same number everywhere.
Result: A viewer can reach you in one tap.
A society share pack
A picture and a short text a resident can forward to a building group, naming your areas and the jobs you handle.
Result: A recommendation arrives with something to forward.
A seasonal post plan
Posts timed before summer and before the rains about tanks, taps, terrace outlets and drains.
Result: The calendar covers the two periods when households think about water.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these plumbers.
- Independent plumbers working from a two-wheeler and a toolbag
- Small plumbing teams of three to six with a helper and a van
- Bathroom and kitchen fitting specialists
- Leak detection and concealed pipe repair specialists
- Drain cleaning and blockage clearing services
- Water heater, pump and tank connection installers
- Plumbers on maintenance retainers for apartment societies and landlords
- Plumbers who take jobs through home-service apps and want direct customers
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform should a plumber use?
Should I run paid posts?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for plumbers
Everything else we would do for you.
Closest to this: content and social
Also for plumbers
Or start from the overview: sales and marketing for plumbers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.