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Water and fire damage restoration companies · Social media

Post for the plumbers and the property managers, not for homeowners.

Social media for a restoration company reaches the people who hand out your name: plumbers, agents, property managers and technicians deciding where to work next. GullySales posts the work as it happens, keeps homeowner permission on every photograph, and gets storm messages to the people who need them.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of water and fire damage restoration companies at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 5 Oct 2026.

For water and fire damage restoration companies

Where it usually goes wrong, and what we would do.

  • “No homeowner follows a restoration company”

    Nobody plans for a flood, so there is no audience waiting on your posts. The plumber, the agent and the apartment manager are already scrolling.

  • “A before and after is the only thing that travels”

    A blackened kitchen beside the finished one gets shared by the homeowner, the agent and the board. Ask permission before the first photograph.

  • “A storm week is when the page earns its keep”

    Property managers watch local pages during a freeze. A post naming the counties your crews are covering today gets answered within the hour.

What we do

What we deliver for water and fire damage restoration companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Before and after sets captured on the job

    A photograph routine your crew has time for, taken at the loss, mid-job and at final walkthrough, with the homeowner's permission on file.

    Result: The page fills itself from work you are doing anyway.

  2. Posts aimed at the trades who find the loss

    Content written for plumbers, roofers and agents, naming what you take off their hands and what you hand straight back to them.

    Result: The trade that finds the water remembers you.

  3. A storm week posting routine

    Short updates naming which counties have crews out and what a property manager should photograph before you arrive, published while the weather is on.

    Result: Managers message you instead of searching.

  4. Hiring posts carrying the detail a tech asks for

    On-call rotas, the certifications you pay for, the equipment they would run, and how fast an application gets a phone call.

    Result: Applicants come from people who saw the work.

  5. Messages routed to a dispatcher, not an inbox

    Direct messages checked on the same schedule as the phone, with anything urgent pushed straight to whoever is dispatching that shift.

    Result: A flood reported by message reaches a truck.

  6. Reporting on jobs and applicants, not likes

    Direct messages, profile clicks and applications matched to jobs booked and technicians hired, measured from the baseline recorded before work began.

    Result: The page is judged on what it sent you.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Platform for this buyer

Where the people who send you work look, and what a restoration company should post.

LinkedIn for property managers and facility heads
Post one job: what was found, the drying or cleaning method and how you recorded the loss, with the property unnamed. A facility head picks a firm to call before the next loss.
Facebook neighbourhood and community groups
Post a short note on what to do in the first hours after a pipe bursts, with your contact. Answer a flood or fire thread with a plain reply, not an advert.
Instagram and YouTube for process video
Show moisture readings, drying equipment in place and a cleaned room, labelling each step. Homeowners and insurers' representatives look for proof of method.
Google Business Profile posts
Post the services, the areas covered, the hours at which a call is answered and photographs of your equipment. Someone with water in the house searches the map.
What not to post
Do not post a damaged home, a family's belongings or a neighbour's loss. Remove names, numbers and house features. Do not post during an active disaster with any promise of response.

Who it is for

This is written for these water and fire damage restoration companies.

  • Water mitigation companies working residential losses
  • Fire and smoke damage restoration companies
  • Mould remediation specialists
  • Contents cleaning and pack-out operations
  • Restoration companies holding a general contractor licence for the rebuild
  • Independents competing with national franchises
  • Franchise owners who need local work beyond the brand's leads
  • Commercial large-loss and multi-family restoration teams
  • Biohazard and trauma scene cleaning companies

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we post photographs of somebody's damaged house?
With the homeowner's written permission, and with nothing identifying in the frame. Many agree if you ask while they are pleased with the rebuild. Keep the permission filed against the job.
Which platform is worth the effort?
Facebook for the local groups and property managers, plus whichever channel your technicians use when they are looking for work. Agents and plumbers sit on the same county pages as everybody else.
Should we post about a major local flood while it is happening?
Post useful safety information and your contact in plain words, and nothing that looks like chasing a victim. Avoid photographs of damaged homes and leave out discounts. After the event, once families have recovered, post what you learned about drying and mould.
Can technicians post their own job photographs?
Not directly. A job photograph often shows a family's home, name or a damaged valuable. Ask technicians to send photographs to one person who removes any detail and holds the homeowner's permission on record before anything is posted.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.