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Waterproofing and roofing contractors · Social media

The water test video is the one thing anyone in this trade shares.

Social media for a waterproofing or roofing contractor works when it shows the work: the ponding test, the crack cut open, the terrace after a month of rain. GullySales builds that filming routine, gets the clips into the apartment groups that matter, and turns a message into an inspection.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of waterproofing and roofing contractors at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for waterproofing and roofing contractors

Sales and marketing for waterproofing and roofing contractors, the overview.

Last updated 5 Oct 2026.

For waterproofing and roofing contractors

Where it usually goes wrong, and what we would do.

  • “A flooded terrace holding water settles the argument”

    Fill the treated terrace, leave it two days, film the ceiling below. That clip travels further in an association group than any claim.

  • “The audience you want sits in a building group”

    Four hundred owners discussing a damp basement. One committee member forwarding your video does more than a month of posting.

  • “Nobody wants your before pictures without the after”

    A cracked parapet is only interesting beside the same parapet in August. Shoot both, and put the dates on them.

What we do

What we deliver for waterproofing and roofing contractors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A filming routine the crew can follow

    Which three shots to take on every job, on the supervisor's phone, sent to one number each evening before he leaves site.

    Result: Content arrives without anybody being chased.

  2. Water test and ponding clips edited short

    The filled terrace, the wait, the dry ceiling below, cut to under a minute with the building type and the system named.

    Result: You hold the one video this trade shares.

  3. Posts made to be forwarded into an association group

    Vertical clips and single images with the problem named in plain words, sized for somebody to pass into a building group.

    Result: A committee member does your distribution.

  4. Seasonal posting planned round the rain

    Pre-monsoon inspection reminders from February, footage during the first heavy spell, and cool roof work through March and April.

    Result: The posting matches what people are worrying about.

  5. Messages answered and turned into inspections

    Direct messages routed to whoever books the diary, with the same questions asked as on a phone call and a slot offered.

    Result: A comment becomes a terrace visit.

  6. Reporting on inspections, not views

    Messages, calls and inspections traced from each channel, set against the baseline taken before work began.

    Result: A channel that only earns views gets dropped.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where building owners look, and what a waterproofing contractor posts.

Residents' association WhatsApp groups
Post a ponding test clip on a terrace with the membrane or system named. The action is to ask for an inspection. Committees forward these to the member with the leak.
Facebook local groups before the rains
Post a cut-open crack and what was found under the screed, with the locality. Post it before the monsoon, when leaks are on people's minds. The action is a call for a visit.
YouTube on finding the source of a leak
Explain how to tell a terrace leak from a bathroom above or a pipe, and what to photograph. The action is to send those photographs for a first opinion.
Instagram reels for designers and architects
Show the bathroom layers: surface preparation, coat, flood test. The action is to send the drawing or the stage plan for a method statement.
LinkedIn for builders and project managers
Post podium and basement systems with the applicator approval from the brand. The action is to send the drawings for a method statement and a visit.
What not to post
Leak-free-for-years promises, warranty periods you cannot back, a customer's stained ceiling, and a competitor's failed work.

Who it is for

This is written for these waterproofing and roofing contractors.

  • Terrace and roof waterproofing contractors
  • Bathroom and wet area leakage specialists
  • Basement and podium waterproofing contractors
  • Approved applicators of waterproofing chemical brands
  • Metal roofing and pre-engineered shed roofing contractors
  • Polycarbonate, skylight and car park shed installers
  • Gutter and rainwater drainage installers
  • Mangalore tile and traditional roof repair specialists
  • Heat insulation and cool roof coating contractors

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should we be on?
Instagram and YouTube for the work videos, and the building WhatsApp groups where those videos actually get forwarded. A homeowner searches Google, but a committee member shares a clip.
Do we need to post every day?
No. Two or three good pieces a week from jobs you are already doing is plenty, and one water test video beats twenty product posts. Publish what the crew filmed rather than what a designer made.
Can we post a customer's leaking ceiling?
Only with their consent for that use, and with no name, flat number or address showing. A stain photo can embarrass the household and the building. Use your own test clips and pictures of work instead, and a first-person note on what was found.
A group admin removed our post as an advertisement. What next?
Accept it, and ask the admin politely what the group allows, for example a reply to a question or a thread for service providers. Do not repost or ask a member to post for you. Offer a one-page checklist for members if the admin agrees.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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