Cafes and coffee shops · WhatsApp marketing
Take the birthday booking on WhatsApp without annoying everyone else.
WhatsApp is where a cafe's booking and catering enquiries arrive, and where the number printed on your bill ends up. It is also the easiest channel to ruin, with a daily specials broadcast nobody asked for. GullySales sets up the business account, the catalogue and the rule for what goes out.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
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Sales and marketing for cafes and coffee shops, the overview.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For cafes and coffee shops
Where it usually goes wrong, and what we would do.
“The daily special broadcast is why people mute you”
A message every day about the drink of the day teaches the list to ignore you. Save the broadcast for a festival menu, a new outlet or a booking window that closes.
“A catalogue answers what do you have in one tap”
A catering enquiry wants the menu and the prices. A catalogue on the business account gives both, instead of a photograph of a printed card that nobody can read on a phone.
“Consent is asked for at the till, not assumed from a booking slip”
A number written down for a Saturday table was given for that table. Ask at the counter whether they want to hear about festival menus and events, and write the answer next to the number.
What we do
What we deliver for cafes and coffee shops.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A WhatsApp Business account set up properly
Opening hours, the address, the menu catalogue and a greeting that tells somebody messaging at eleven at night when they will hear back.
Result: A late enquiry gets an answer rather than silence.
A catalogue of the group and catering menus
Group menus, catering trays and bean packs listed with prices in the catalogue, so an enquiry can see the cost without the manager being on shift.
Result: A group enquiry sees prices without waiting for a call back.
Quick replies for the questions asked every day
Saved answers for wifi, parking, seating for eight, the vegan options and whether you hold tables.
Result: The counter answers in seconds during the rush.
A broadcast rule, written down
What is allowed to go out to the list, how it is worded, and who checks it before it is sent.
Result: The list stays subscribed because the messages are worth opening.
Consent captured when the number is taken
A line for staff to say at the till and a place to record the answer, keeping booking numbers apart from the marketing list.
Result: You message only the people who agreed to hear from you.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
What must be in place first
Settle these before the cafe messages a regular.
- Consent at the till
- Ask whether you may message about bookings and the odd event when you take a number for a table or a bill, and note the yes. A number from a Zomato order is not consent for your own list.
- The cafe's own number
- Put the Business app on a SIM the cafe holds, with hours, address and menu link in the profile. Managers change more often than customers do.
- Group booking and catering terms
- Write the minimum spend, advance and cancellation line once, and paste the same message to every customer before you quote a group booking or a catering order.
- Reminders you start after the last chat
- A confirmation sent the evening before a booking may need an approved template if the customer has not written recently. Check WhatsApp's current business policy and pricing before promising reminders.
- Photographs of guests
- If you post event pictures to status or a broadcast, ask guests at the event and take a picture down when someone asks. Do not tag anyone from a booking name.
- One line on how to stop
- End every broadcast with how to stop messages. A guest who cannot stop them will block and report you instead.
Who it is for
This is written for these cafes and coffee shops.
- Independent single-outlet cafes
- Specialty coffee roasters with a cafe
- Cafes inside co-working spaces
- Bakery cafes
- Cafe chains opening new outlets
- Cloud kitchen and delivery-only cafes
- Cafes attached to bookstores or art spaces
- Late-night and student-area cafes
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the whatsapp marketing work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much should we message the list?
Should we use a group or a broadcast list?
What happens if customers block and report the cafe's number?
Can customers pre-order coffee for pickup by message?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for cafes and coffee shops.
6 min read · 8 Jul 2026Email marketing tips for cafes and baristasEmail marketing tips for baristas and cafe owners: most customers never gave you an address, so the list is small. Here is what is worth sending to it, and what is not.
6 min read · 9 Jun 2026How to increase bakery sales beyond the walk-in counterTake custom cake orders properly on WhatsApp, be found on Maps for birthday cakes, sell to offices in bulk, and bring regulars back with a reason to visit.
7 min read · 21 May 2026Loyalty ideas for coffee shops that regulars actually useLoyalty ideas for coffee shops work when they live at the counter and need no app: a stamp card, the usual remembered, a weekday reason to come in. Here is what a regular uses and what they ignore.
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Also for cafes and coffee shops
Or start from the overview: sales and marketing for cafes and coffee shops.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.