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Destination management companies · CRM

Keep every operator, brief and proposal in one place the whole desk can see.

A CRM for a DMC is the single record of operators, planners, briefs, proposals and bookings, replacing scattered inboxes and personal phones. GullySales sets up a plan that fits your sales desk and trains the team to keep it current.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of travel agencies and tour operators at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for destination management companies

Sales and marketing for destination management companies, the overview.

Last updated 18 Oct 2026.

For destination management companies

Where it usually goes wrong, and what we would do.

  • “The relationship lives in someone's inbox”

    When the person who knows an operator leaves or is travelling, the history goes with them. A shared record means anyone on the desk can pick up where a conversation stopped.

  • “A brief passes through stages before a booking”

    Request received, outline sent, costed proposal, revision, hotel hold, confirmation. Without stages in the record, nobody can say which proposals are alive or waiting on the operator.

  • “Seasons repeat, so the record has to look back”

    An operator who planned a group last autumn will plan again. A record that shows the last programme, the hotels used and the complaints raised makes the next proposal faster and better.

What we do

What we deliver for destination management companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A pipeline built for proposals

    Stages matched to how your briefs actually move, from first request to confirmed programme and post-trip feedback.

    Result: Every live brief sits at a stated stage.

  2. Operator and planner records

    One card for each person and firm, with groups handled, preferences, rate agreements and notes from calls.

    Result: The desk reads the history before replying.

  3. Tool selection and set-up

    A recommendation among CRM tools in ordinary use in India, matched to your team size and budget, and then configured.

    Result: A working system loaded with your current contacts.

  4. Data import and clean-up

    Your existing contacts and past briefs gathered from sheets, inboxes and phones into one list, with duplicates removed.

    Result: One list in place of several.

  5. Team training and ground rules

    Short sessions and a one-page rule sheet on what gets logged, by whom and when.

    Result: The desk knows exactly what to record.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these destination management companies.

  • Inbound DMCs handling foreign tour operators in India
  • Outbound DMCs sending Indian groups to a destination partner
  • Corporate MICE and incentive trip specialists
  • Wedding and destination-event DMCs
  • Regional DMCs for Kerala, Rajasthan, Himachal or the Northeast
  • Spiritual and cultural circuit DMCs
  • Luxury and private-programme DMCs
  • Cruise and rail-journey ground handlers

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which CRM should a DMC choose?
The one your team will actually update. More than one tool suits a small sales desk. We compare them against your volume of briefs and the way you work, then recommend one.
Will it connect to our email and WhatsApp?
Some tools connect to email, and some link to WhatsApp Business. Which connection suits you depends on the tool and your setup, and we confirm it before you commit.
Is a spreadsheet enough to start?
For a very small desk, a well-kept sheet can hold the register. Once several people handle briefs, a shared CRM prevents duplicate replies and lost threads.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for destination management companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for destination management companies

Or start from the overview: sales and marketing for destination management companies.

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