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Destination management companies · Lead generation

Bring in briefs from the operators and planners whose groups suit your destination.

Lead generation for a DMC means getting the right request for proposal in front of your sales desk: the right operator, the right group type, the right season. GullySales builds the trade pages, the named outreach and the request log that bring those briefs in.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of travel agencies and tour operators at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for destination management companies

Sales and marketing for destination management companies, the overview.

Last updated 18 Oct 2026.

For destination management companies

Where it usually goes wrong, and what we would do.

  • “A brief is worth what the group is worth”

    A request for a wedding party of guests and a request for a dealer incentive trip need different suppliers and different margins. A DMC that treats every request alike spends a day costing briefs it was never going to win.

  • “The buyer is a named person in a named firm”

    Product heads and event planners can be listed by name. Outreach to that person, with one relevant programme attached, reaches the desk where the brief is written, which a broad advertisement does not.

  • “A quiet season is when the next season is decided”

    Operators plan brochures and corporate calendars well before travel. A DMC that contacts them while its own diary is empty is in their file when the planning meeting happens.

What we do

What we deliver for destination management companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A list of target operators and planners

    Firms and people in the source markets and sectors you want, grouped by group type, with the reason each one fits your destination.

    Result: A list your sales desk can work through, name by name.

  2. A request-for-proposal intake form

    A short form on the trade site asking for dates, group size, hotel level, interests and budget band, so the first reply can be a costed outline.

    Result: Every brief arrives with the facts needed to start costing.

  3. A first-reply script

    The two questions worth asking on every brief and a standard opening paragraph, written for email and WhatsApp.

    Result: Each person on the desk opens a reply the same way.

  4. Sample programmes by group type

    One day-by-day outline for each kind of group you want more of, such as a wedding party, an incentive trip or a cultural circuit.

    Result: An operator can see a programme shaped for their group before asking.

  5. A lead log by source

    A sheet recording where each brief came from, who sent it, what happened and why it was won or lost.

    Result: You can read which source produced briefs worth costing.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these destination management companies.

  • Inbound DMCs handling foreign tour operators in India
  • Outbound DMCs sending Indian groups to a destination partner
  • Corporate MICE and incentive trip specialists
  • Wedding and destination-event DMCs
  • Regional DMCs for Kerala, Rajasthan, Himachal or the Northeast
  • Spiritual and cultural circuit DMCs
  • Luxury and private-programme DMCs
  • Cruise and rail-journey ground handlers

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we chase every request that arrives?
No. Decide in advance which group types, sizes and seasons suit your supplier network, and reply fully to those. A polite short answer to the rest keeps the relationship without costing a day of work.
Can lead generation work if our best clients are confidential?
Yes. Outreach rests on the group types and programmes you handle, described without names. Names appear only where the client has agreed in writing.
Do you promise a number of briefs?
No. GullySales sets up the pages, outreach and log, and reports what arrived. How many operators reply depends on your rates, your network and the market.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for destination management companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for destination management companies

Or start from the overview: sales and marketing for destination management companies.

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