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Food trucks · CRM

One sheet that remembers every organiser, date and plate count.

A CRM for a food truck is a simple record of the people who enquire, the events they plan and where each booking stands. GullySales works on setting up a tool light enough to use between orders, rather than software that stays closed.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of restaurants at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for food trucks

Sales and marketing for food trucks, the overview.

Last updated 18 Oct 2026.

For food trucks

Where it usually goes wrong, and what we would do.

  • “The calendar and the enquiries live in different places”

    A date on a phone calendar, a message in Instagram and a quote in a note app. When the question is whether the truck is free on a Saturday, nobody can answer without searching three places.

  • “A repeat organiser is worth remembering”

    The brewery that booked in the rains, the school that hired for its fair and the planner who sent two weddings are your easiest next bookings. If their details are lost, you start again with a stranger.

  • “A heavy tool will not be opened”

    A truck owner at the fryer does not log in to an enterprise system. Whatever you use must work on a phone, take a minute to update and look obvious. If it does not, the old habits return.

  • “Quotes without a record cause arguments”

    When an organiser says they were promised a rate or a menu and nothing was written, the owner has no answer. A note of what was offered, when and to whom settles it.

What we do

What we deliver for food trucks.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A simple enquiry record

    Name, organisation, date, venue, crowd size, source, quote sent and status, held in one sheet or light tool.

    Result: Every enquiry has a row and a status.

  2. A free-or-booked calendar linked to the record

    Confirmed dates, held dates and blocked days shown in one view.

    Result: You answer availability without searching messages.

  3. A list of past organisers with notes

    Who booked, what was served, how it went and whether to approach again.

    Result: Your warmest contacts are always at hand.

  4. Stages for each enquiry

    A short set of steps from first message to quote to confirmed to served, so nothing sits unlabelled.

    Result: You see which enquiries need a nudge.

  5. A regular-customer list kept with consent

    Numbers collected at the window with permission, stored apart from event contacts.

    Result: You know who has agreed to hear from the truck.

  6. A short guide for whoever updates it

    One page on how to add and change a row, so a helper at the hatch can do it.

    Result: The record does not depend on one person.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these food trucks.

  • Burger, roll and sandwich trucks at office gates
  • Biryani and rice-bowl trucks serving events
  • Coffee, tea and cold-drink trucks
  • Dessert, waffle and ice cream trucks
  • South Indian tiffin and filter coffee trucks
  • Dosa, chaat and street-food trucks
  • Pizza and wood-fired oven trucks
  • Trucks parked at breweries, malls and weekend markets
  • Trucks hired for weddings, school fairs and corporate days

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need paid CRM software?
Not at the start. A well-built sheet or a free tool is enough while enquiries are few. Move to a proper CRM when the sheet is hard to manage, not before.
Who should update the record?
Whoever answers the message, at the moment they answer it. If that is the owner at the hatch, the update must take under a minute on a phone or it will be skipped.
Can we store customer numbers freely?
Keep only what people agreed to share, store it safely and do not pass it to others. Data protection rules apply to personal information, so check with your adviser on what you may collect and how.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for food trucks

Everything else we would do for you.

Closest to this: leads and follow-up

Also for food trucks

Or start from the overview: sales and marketing for food trucks.

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