Food trucks · Social media
Post the plate, the place and the queue so the next customer knows to come.
Social media for a food truck is Instagram and Facebook used to say where the truck is, what is on the grill and whether an organiser can book it. GullySales works on what gets posted, how it is shot and how the messages that follow are handled.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For food trucks
Where it usually goes wrong, and what we would do.
“Followers are not customers until they know the spot”
A post of a perfect biryani earns a like from someone in another town. The same post with the place and the opening time earns a visit from someone nearby. The location line does more than the filter.
“Video shows the sizzle and the speed”
A short clip of the hatch, the pour or the flip tells a buyer how the food arrives and how long the line moves. An organiser looking at your page also reads the video as proof the truck copes with a crowd.
“The same photo as every other truck wins nothing”
A fried plate on a wooden board is what the buyer scrolls past. A picture that shows your signature dish, the truck's name on the side and the street behind it is the one that gets remembered.
“Messages are where bookings begin”
A comment asking whether the truck does weddings is a lead. If nobody replies for a day, the organiser has asked the next profile. The inbox deserves as much care as the grid.
What we do
What we deliver for food trucks.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A plan of what to post and when the truck is open
A set of post types for today's spot, menu specials, event clips and behind-the-hatch moments, matched to the trading pattern.
Result: You open the app knowing what to shoot.
A location post format that never changes
One recognisable story or post layout that always shows the place and the hours.
Result: Regulars learn where to look for the truck.
Short video made at the truck
Clips of preparation, plating and the line, shot on a phone with a simple shot list.
Result: The feed shows the food being made.
A highlight for event bookings
A pinned collection of past events, the menu for groups and how to ask for a date.
Result: An organiser sees proof and a route in one place.
Profile set up to turn a visit into a message
Bio, link, contact button and a pinned post that tell a stranger whether to order, visit or book.
Result: A new visitor knows the next step.
Reply set for the inbox
Ready answers for timings, menu, event questions and location.
Result: Messages get an answer while you are cooking.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these food trucks.
- Burger, roll and sandwich trucks at office gates
- Biryani and rice-bowl trucks serving events
- Coffee, tea and cold-drink trucks
- Dessert, waffle and ice cream trucks
- South Indian tiffin and filter coffee trucks
- Dosa, chaat and street-food trucks
- Pizza and wood-fired oven trucks
- Trucks parked at breweries, malls and weekend markets
- Trucks hired for weddings, school fairs and corporate days
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need to be on every platform?
Should we pay to boost posts?
Can we show the customers in our photos?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for food trucks
Everything else we would do for you.
Closest to this: content and social
Also for food trucks
Or start from the overview: sales and marketing for food trucks.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.