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Corporate catering companies · CRM

Keep each office's contract date, headcount and decision-maker where a new manager can find them.

A CRM for a corporate catering company is the record of every office you serve or have quoted: who orders, who approves, how many eat, when the contract ends and what was said at the last tasting. GullySales sets up that record so a renewal date or a lapsed event client becomes a task with a name against it, not a memory.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for CRM implementation and customisation

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for corporate catering companies

Sales and marketing for corporate catering companies, the overview.

Last updated 6 Oct 2026.

For corporate catering companies

Where it usually goes wrong, and what we would do.

  • “The renewal date lives in the owner's head”

    A cafeteria contract ends on a set date. If only the owner knows it, the first sign of trouble is a notice that another vendor has been appointed.

  • “What the panel said at the tasting is in one person's notebook”

    Somebody said no onion on Thursdays and somebody else wanted a south Indian counter. When the salesperson leaves, so do the notes, and the next tasting starts from nothing.

  • “Event and contract clients share one sheet”

    A seminar lunch and a daily cafeteria need different fields and different follow-up. In one long sheet, a lapsed event client is never noticed.

What we do

What we deliver for corporate catering companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An account record for every office

    Company, building, the person who orders, the one who approves, the accounts contact, headcount range, meal types and contract end date.

    Result: A new salesperson can take over an account on the first day.

  2. Separate pipelines for events and for contracts

    Event enquiries tracked from date and headcount to quote and booking, and contract enquiries from tasting to agreement, with their own stages.

    Result: Each kind of enquiry is followed up the way it is bought.

  3. A contract calendar with end and notice dates

    Every daily-meal agreement with its end date and the last date for renewal talks, read from the signed paper, with a reminder set ahead of each.

    Result: The renewal call is a task, not a worry.

  4. Tasting and visit notes

    Who attended, what was praised, what they asked to change and the date decided, entered straight after the tasting.

    Result: The next tasting for the same panel begins with what they said.

  5. A complaint and correction log

    Each complaint with the meal, the cause, the fix and whether the client was told it was fixed.

    Result: A pattern shows in the log before it shows in a lost contract.

  6. Enquiry and pipeline report

    Enquiries by source, tastings, contracts won and renewals due, against the baseline recorded before work started.

    Result: The owner sees where each account stands without asking around.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What a corporate caterer should record about each office, and whether it needs software yet.

Who orders, who approves, who pays
Record three names per company: the admin or facilities person who orders, the head who approves and the accounts contact who pays. Most lost accounts changed the second name.
Meal type, headcount range and service times
Write what you serve, such as lunch, tea or night meals, the usual headcount and the hours. When the headcount drifts you notice before the client raises it.
Contract start, end and notice date
Enter the end date and the last date for renewal talks as read from the signed agreement. Set a reminder well before it, in your own diary or system.
Tasting and visit notes
After each tasting, record who came, what was praised and what they asked to change. The next one for the same panel then starts from what they said.
Complaints and what changed
Log the meal, the complaint, the cause and the fix. A pattern such as cold rice on Mondays appears in the log long before it appears in a renewal.
Do you need software yet?
A sheet with one row per office works for a few contracts if one person owns it. Move to a CRM when sales, kitchen and accounts all need the same history, or when a salesperson's phone holds half the record.

Who it is for

This is written for these corporate catering companies.

  • Cafeteria and canteen operators for offices
  • Daily lunch-box and tiffin suppliers to companies
  • Conference, seminar and offsite caterers
  • Boxed-meal caterers for training programmes and client visits
  • Night-shift and late-working meal suppliers
  • Caterers to co-working spaces and managed offices
  • Pantry, tea, coffee and snack suppliers for offices

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the crm work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is a spreadsheet enough for a small list of offices?
Yes, if one person owns it and every account has the same columns. Move when two or three people need the same history at once, or when you cannot find last year's notes at renewal time without asking someone.
Our supervisor will not update the record. What then?
Attach the update to something he already does, such as the headcount confirmation or the end-of-service call, and keep the fields few. Have the owner open the record whenever an account comes up; a record nobody reads is not kept.
Client conversations are on WhatsApp. Do we copy them over?
Copy only what changes the account: a headcount change, a complaint, a decision. Note the date and the outcome, not the chat. Keep the conversation on the company number so the history stays with the business.
Whose record is it when a salesperson resigns?
The company does, so contacts and notes belong in the company's own system, not a personal phone. Keep logins in the company's name and remove access on the last day. Client staff's details are personal data, so keep only what you need.
Do offices really pick a caterer from a Google search?
For event lunches and small daily orders, often yes. For a large cafeteria contract, search only starts the shortlist; the tasting, the kitchen visit and a word from another office decide it. So your page and Business Profile have to hold up when an admin head checks you after someone recommends you.
Should we chase the big business parks or small offices first?
Start with offices your kitchen can reach on time at lunch hour, whatever their size. One working contract in a building is the best introduction to the floors above and below it. A very large cafeteria tender can wait until your kitchen and staff have the room to carry it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for corporate catering companies.

All articles

More for corporate catering companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for corporate catering companies

Or start from the overview: sales and marketing for corporate catering companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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