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Resorts and homestays · Email marketing

Write to last year's guests before they plan this year's trip, with their consent on file.

Email marketing for a resort or homestay is writing to past guests and enquirers who agreed to hear from you, with dates, packages and news of the property. GullySales sets up the consent, the lists and the few mails worth sending, such as the long-weekend opening and the monsoon package.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Email marketing

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for resorts and homestays

Sales and marketing for resorts and homestays, the overview.

Last updated 6 Oct 2026.

For resorts and homestays

Where it usually goes wrong, and what we would do.

  • “No email address for most guests”

    App bookings arrive with a masked address or none at all. Unless someone asks at check-in, the guest leaves and the property never hears from them again.

  • “One list for everyone”

    The anniversary couple and the company that ran an offsite get the same mail. Neither finds it relevant, and both stop opening.

  • “Mails sent from a personal Gmail with one big image”

    A free address, a poster-sized picture and no text is how a mail lands in spam or Promotions unseen. An address on your own domain and plain wording read as a real host writing.

What we do

What we deliver for resorts and homestays.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Email consent at check-in and on the website

    A tick on the registration form and a line on the booking page asking permission to email offers, recorded against each guest.

    Result: The list is one you are allowed to use.

  2. Lists split by kind of trip

    Families, couples, friends' groups and corporate contacts kept apart, with the month each last stayed.

    Result: Each mail is about a trip the reader actually takes.

  3. Sender set up on your own domain

    An address on the property's domain with the authentication records in place, and a reply address someone reads.

    Result: Mail has a better chance of reaching the inbox, and replies reach a person.

  4. A short list of mails that matter

    The long-weekend opening, the monsoon package, the year-end booking window, and a note to past offsite organisers before budgets are set.

    Result: Mail goes out when guests are deciding, and not otherwise.

  5. Booking path from every mail

    Each mail links to the booking page or opens WhatsApp with a ready message, and bookings that follow are counted against it.

    Result: You can tell which mail brought a stay.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

Settle these before the first mail goes to past resort and homestay guests.

Where each address came from
Note the source for each address: registration card, website form or direct booking. Leave out addresses copied from app bookings or ID documents.
Consent you can show
Keep the tick and the date. India's data protection law expects consent for marketing and lets people withdraw it, so check its current requirements with your adviser.
A sender on the property's domain
Send from an address on your own domain, not a personal Gmail, with the domain records your email provider asks for set up.
An unsubscribe link that works
Put it in every mail and remove the address before the next send. A guest who cannot stop the mails marks them as spam instead.
Separate lists by trip
Keep families, couples, friends' groups and corporate organisers apart. An offsite organiser at a software company should never get a honeymoon offer.
Someone who reads the replies
Name who answers when a guest replies with dates. A reply that sits in a shared inbox loses the booking the mail had earned.

Who it is for

This is written for these resorts and homestays.

  • Coffee and tea estate homestays
  • Jungle lodges near tiger reserves and national parks
  • Hill-station resorts and cottages
  • Beach cottages and villas in Goa, Gokarna and the Konkan coast
  • Heritage havelis and farm stays
  • Private villas rented as a whole
  • Backwater and lakeside stays
  • Wellness and ayurveda retreats

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the email marketing work runs

  1. 1

    Understand your list

    We review who is on the list, how they got there, and how long it has been since they last heard from you.

  2. 2

    Audit past sends

    We check open and click rates from past emails to see what has and has not worked.

  3. 3

    Segment and plan

    The list is split into meaningful groups and a sending calendar is agreed.

  4. 4

    Implement content and automation

    Emails are written, scheduled and, where useful, set to trigger automatically based on behaviour.

  5. 5

    Measure and optimise

    We track performance and adjust subject lines, timing and content based on what the list responds to.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we buy a list of travellers from a data seller?
No. Those people never agreed to hear from you, many of the addresses are dead, and mailing them puts your domain on spam lists that then block mail to real guests. Build the list from your own stays and enquiries.
Should we send a newsletter or short personal mails?
For a homestay, a short note from the host reads better than a designed newsletter. A larger resort with events and new cottages to show can justify a designed mail. Give each mail one clear reason to book.
Why do our mails go to spam?
Common causes are a free Gmail sender, missing domain records, a mail that is one large image, and sending to people who did not ask. Fix the sender first, then clean out addresses that bounce or never open.
Can we email guests who booked through Booking.com?
The address an app passes on is meant for that booking. Check the platform's current rules before using it for anything else, and ask for consent at check-in instead, so the guest gives you an address for offers.
Ours is a family homestay, not a resort. Is this worth it for us?
Yes, if you want more direct bookings and fuller weekdays. A small property needs fewer pieces: a clean listing, a proper WhatsApp reply and a past-guest list. We can show which of those is missing before you spend anything.
Should we come off Airbnb and Booking.com?
No. The apps bring guests who would never find you otherwise. The aim is that a guest who already knows you books direct the second time, and that the apps fill the dates you cannot fill yourself.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for resorts and homestays.

All articles

More for resorts and homestays

Everything else we would do for you.

Closest to this: messaging and automation

Also for resorts and homestays

Or start from the overview: sales and marketing for resorts and homestays.

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