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Resorts and homestays · Pay per click advertising

Spend on the quiet dates, not on the long weekend that fills itself.

PPC for a resort or homestay means paying Google to show your property for searches with a trip in mind, such as a resort near Bangalore for a team outing, and paying only when someone clicks. GullySales points the spend at the dates and kinds of stay that do not fill on their own, and sends each click to a page that can take the enquiry.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Performance marketing and PPC

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for resorts and homestays

Sales and marketing for resorts and homestays, the overview.

Last updated 6 Oct 2026.

For resorts and homestays

Where it usually goes wrong, and what we would do.

  • “Ads running on dates already sold out”

    A long weekend in the hills books itself. Money spent in Diwali week buys clicks from people who will find you full, while the rainy Tuesday gets nothing.

  • “Every click sent to the home page”

    Someone searching for an offsite venue lands on a page of honeymoon photographs and leaves. The ad and the page it opens have to be about the same trip.

  • “Clicks from people looking for a job or a free stay”

    Resort jobs, hotel management internships and free stays for creators are all real searches. Without negative keywords, your budget pays for them.

What we do

What we deliver for resorts and homestays.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by kind of trip

    Separate campaigns for family weekends, team outings, friends' groups and couples, each with its own ad text and landing page.

    Result: You can see which kind of trip the money is buying.

  2. Spend planned around the booking calendar

    Budget moved toward weekdays, the monsoon and the gaps between long weekends, read from your own calendar of empty rooms.

    Result: Money goes to the dates that need guests.

  3. Negative keyword list for the trade

    Job, internship, wedding photographer, free stay and complaint searches blocked before the first rupee is spent.

    Result: Fewer clicks from people who were never going to book.

  4. Landing pages that open WhatsApp

    Each campaign lands on a page stating the meal plan and the drive time, with a button that opens WhatsApp and a message ready for the guest to add dates.

    Result: The enquiry arrives with dates, so the reply can quote a rate.

  5. Calls and chats counted as enquiries

    Conversion tracking on calls, WhatsApp clicks and forms, matched against the bookings in your register.

    Result: You judge each campaign by stays booked, not clicks.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a resort or homestay, and the ones to keep out.

Resort or homestay near a city, for a weekend
Bid, aimed at the city your guests drive from, such as Bengaluru, Pune or Delhi. Put the drive time and the meal plan in the ad, and land on a page for that trip.
Team outing, offsite and day-out searches
Bid, as its own campaign for HR and admin staff. Land on a page with group rooms, the hall or lawn, activities and transport, and ask for the company, headcount and dates.
Place plus a feature, such as pool villa in Lonavala
Bid only where the feature is real at your property. If the pool is shared or the stream runs only after the rains, say so on the page, or the click turns into a complaint.
Your own property name
Bid in a small campaign. The ad should say what booking direct gives, such as early check-in or a bonfire dinner, rather than a lower rate that may clash with an app agreement.
Jobs, internships, free stays, photographers and complaints
Block. Resort jobs, hotel management internships, influencer free stays, wedding photographers and searches for complaints about the place bring clicks that never book.
Counting a real enquiry
Count a WhatsApp chat or call that names dates and the number of guests, and match it to the booking register. A click with no dates is not an enquiry.

Who it is for

This is written for these resorts and homestays.

  • Coffee and tea estate homestays
  • Jungle lodges near tiger reserves and national parks
  • Hill-station resorts and cottages
  • Beach cottages and villas in Goa, Gokarna and the Konkan coast
  • Heritage havelis and farm stays
  • Private villas rented as a whole
  • Backwater and lakeside stays
  • Wellness and ayurveda retreats

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Why bid on our own property name when guests find us anyway?
Because booking apps and aggregators can appear on your name, and a guest who typed it may book through them. A small campaign on your name costs little per click and puts your direct booking page first.
There is no phone signal at the property. Should we run call ads?
Not unless someone in town or at an office answers the line. A call ad that rings out loses the guest and the money. Use a WhatsApp button instead, and name who reads the chat during the day.
How do we know a booking came from an ad when the guest paid the advance by UPI days later?
Ask on the first chat where they found you, and note it in the register beside the booking. Give each campaign its own ready-made WhatsApp message, so chats from it can be told apart.
Is it worth advertising in the monsoon when people assume we are shut?
Yes, if you are open and the place is pleasant in the rain. Say in the ad that you are open, what the roads are like and what guests do indoors. Pause the spend on days the access road floods.
Ours is a family homestay, not a resort. Is this worth it for us?
Yes, if you want more direct bookings and fuller weekdays. A small property needs fewer pieces: a clean listing, a proper WhatsApp reply and a past-guest list. We can show which of those is missing before you spend anything.
Should we come off Airbnb and Booking.com?
No. The apps bring guests who would never find you otherwise. The aim is that a guest who already knows you books direct the second time, and that the apps fill the dates you cannot fill yourself.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for resorts and homestays.

All articles

More for resorts and homestays

Everything else we would do for you.

Or start from the overview: sales and marketing for resorts and homestays.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need