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GullySales

IT services and networking companies · Email marketing

Send the licence review before the renewal date decides it for you.

Email is where an IT firm protects its recurring revenue, because renewals, licence counts and service summaries all belong in writing to the person who signs. GullySales builds the renewal calendar into a mail routine, writes the quarterly summary each client gets, and brings back the offices you have not visited in a year.

A post room: a wall rack of pigeonholes with sorted letters and strapped bundles, a loaded mail trolley wheeled up in front of it, and on the bench a franking machine with one envelope under the press arm, franked and cleared

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

For IT services and networking companies

Where it usually goes wrong, and what we would do.

  • A renewal that arrives as an invoice feels like a tax

    The same renewal arriving as a review of the year's calls, with the licence count checked, reads as a service.

  • Your quietest clients are the ones about to leave

    No calls for six months does not mean everything is fine. It means nobody there remembers your name.

  • Mailbox counts drift all year

    People leave, accounts stay live, and a client pays for seats nobody uses. Checking that before renewal buys you a great deal of goodwill.

What we do

What we deliver for IT services and networking companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Renewal mails at sixty and thirty days

    Every contract, warranty and licence date in one calendar, with a mail at sixty days carrying the review and one at thirty days carrying the decision.

    Result: Renewals are agreed before the expiry date arrives.

  2. A quarterly service summary to each client

    Calls attended, average response time, what is still open and what needs budget next quarter, sent to the person who signs rather than the person who logs the calls.

    Result: The signer sees what they are paying for.

  3. A licence count review before the cloud renewal

    A short mail listing active mailboxes, dormant accounts and the seats that can be dropped or need adding, sent ahead of the subscription date.

    Result: The client trusts your next recommendation.

  4. A reactivation note for one-off clients

    Two mails to the offices you fixed once and never heard from again, opening on what was wrong that day and what has changed since.

    Result: Old call-outs come back as contracts.

  5. A clean list with consent recorded

    Contacts kept current as people change jobs, consent noted, a working unsubscribe and bounces cleared each month so client mails keep arriving.

    Result: Your mail reaches the inbox that matters.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these IT services and networking companies.

  • Managed IT service providers for small offices
  • Structured cabling and LAN and Wi-Fi installers
  • Network security and firewall specialists
  • Server, storage and backup solution providers
  • Microsoft 365 and Google Workspace partners
  • IT hardware system integrators
  • Data centre and server room fit-out companies
  • IT firms serving schools, hospitals and factories

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for IT services and networking companies

  1. 1

    Assess

    A free audit of how many clients are on AMC, how many are call-out only, how renewals are tracked and where new enquiries come from.

  2. 2

    Package the services

    AMC tiers, a site survey routine and a quote format that explains the solution.

  3. 3

    Be found for the right moments

    Service pages, local search and partner credentials aimed at office moves, security scares and audits.

  4. 4

    Convert and contract

    Follow-up for every quote and every emergency visit, with an AMC offer attached.

  5. 5

    Renew and expand

    A renewal calendar, licence reviews and upgrade proposals for every client under contract.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Sentence Labs

    Situation
    Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
    What we did
    • Research first
    • The website rebuilt
    • Search work across the board
    • Google Business Profile
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should renewal reminders go by email or WhatsApp?
Email carries the record, and a WhatsApp line saying the mail has been sent gets it read. The signature and the numbers belong in writing.
Can we email a bought list of companies in our area?
It is a poor trade. Bought lists bounce, complaints hurt your sending domain, and then your own clients stop receiving your service mails.
How do we convince small offices to sign an AMC?
Sell it the morning after you have fixed something. Send a short note on what failed and what a quarterly check would have caught. Attach the AMC tier that covers it, while the owner still remembers the lost day.
Can we market our OEM partner status?
Yes, within each brand's partner rules on logo use and claims. Show the partnership where it answers a buyer's question, such as on the firewall page, and ask the brand about co-marketing support.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit