IT services and networking companies · Pay per click advertising
Catch the office whose server died this morning and cannot wait.
Paid search for an IT firm buys the emergency. Someone whose files are locked or whose network is down searches once, calls the first firm that answers, and that call often becomes a contract. GullySales runs those campaigns inside your engineers' hours and travel radius, and logs every call that comes from them.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for IT services and networking companies
- SEO for IT services and networking companies
- Lead generation for IT services and networking companies
- Digital marketing for IT services and networking companies
- Reputation management for IT services and networking companies
- Local SEO for IT services and networking companies
- Branding and identity for IT services and networking companies
- Social media marketing for IT services and networking companies
- Content marketing for IT services and networking companies
Sales and marketing for IT services and networking companies, the overview.
For IT services and networking companies
Where it usually goes wrong, and what we would do.
“The advert is only worth what your phone does with it”
A missed call at eleven in the morning is money spent on a competitor's contract, so the campaign runs when someone is there to pick up.
“Your keywords pull in home users and job seekers”
Laptop repair, computer course, IT company jobs and CCTV price for home all cost the same click as a 40-seat office.
“Bid only as far as your van goes”
Promising a two-hour response and advertising across the whole city are two different decisions, and one of them makes the other a lie.
What we do
What we deliver for IT services and networking companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
An emergency campaign with the number in the advert
Search ads for server down, network not working, files locked and similar terms, with call buttons and a number that rings the engineer on duty.
Result: The firm that answers first is yours.
Ad hours matched to the people on duty
Campaigns scheduled to the hours your team actually answers, with a separate decision about after-hours advertising if you want to take those calls.
Result: You stop paying for clicks that reach a closed office.
A radius set by travel time, not by city
Targeting drawn around the areas an engineer can reach inside the response time you promise, with the busiest corridors given their own budget.
Result: Enquiries come from offices you can actually serve.
A negative list built from the first month of searches
Home user, course, jobs, salary, free software, second-hand and the consumer camera searches, added from the search terms report rather than guessed once.
Result: The budget goes to businesses.
A landing page that answers in one screen
Response time, the areas covered, the brands supported and a phone number at the top, written for a person standing next to a dead server.
Result: The click turns into a call instead of a back button.
Every call logged as an enquiry
Call tracking on the campaign number, with each call written into the enquiry record along with the site, the fault and whether it became a contract.
Result: You know what an AMC from advertising really costs.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these IT services and networking companies.
- Managed IT service providers for small offices
- Structured cabling and LAN and Wi-Fi installers
- Network security and firewall specialists
- Server, storage and backup solution providers
- Microsoft 365 and Google Workspace partners
- IT hardware system integrators
- Data centre and server room fit-out companies
- IT firms serving schools, hospitals and factories
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for IT services and networking companies
- 1
Assess
A free audit of how many clients are on AMC, how many are call-out only, how renewals are tracked and where new enquiries come from.
- 2
Package the services
AMC tiers, a site survey routine and a quote format that explains the solution.
- 3
Be found for the right moments
Service pages, local search and partner credentials aimed at office moves, security scares and audits.
- 4
Convert and contract
Follow-up for every quote and every emergency visit, with an AMC offer attached.
- 5
Renew and expand
A renewal calendar, licence reviews and upgrade proposals for every client under contract.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Nobody searches for an AMC. Can ads still sell one?
Should we advertise camera installation?
How do we convince small offices to sign an AMC?
Can we market our OEM partner status?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for IT services and networking companies
Everything else we would do for you.
- SEO for IT services and networking companies
- Lead generation for IT services and networking companies
- Digital marketing for IT services and networking companies
- Reputation management for IT services and networking companies
- Local SEO for IT services and networking companies
- Branding and identity for IT services and networking companies
- Social media marketing for IT services and networking companies
- Content marketing for IT services and networking companies
- Email marketing for IT services and networking companies
Or start from the overview: sales and marketing for IT services and networking companies.