Chemical traders · WhatsApp marketing
Send stock news only to buyers who asked for it, and answer the rest in person.
WhatsApp marketing for a chemical trader covers three things: the business number where rates and documents travel, a catalogue of the chemicals you hold and opt-in broadcasts of stock news. GullySales sets up the account, the message templates and the consent record.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
Last updated 18 Oct 2026.
For chemical traders
Where it usually goes wrong, and what we would do.
“Rates and documents already travel on WhatsApp”
A purchase officer asks for the rate, the data sheet and the vehicle details on chat. A business number with a catalogue, a greeting and saved replies makes that exchange consistent whoever is on duty.
“A salesman's own phone cannot be handed over”
When rates are sent from a personal number, the chat history leaves with the salesman. A shared business number keeps the conversations with the trader and lets a colleague pick up where the last person stopped.
“Broadcasts need consent and relevance”
A message about a solvent sent to a dye house wastes a contact and risks a block or a report. Send stock news only to buyers who agreed and who have bought that chemical, and record when they agreed.
“Chat is the wrong place for handling advice”
A buyer may ask on chat how to open or store a drum. An improvised reply can be wrong, so the standard answer points to the producer's data sheet and the buyer's own safety officer.
What we do
What we deliver for chemical traders.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A business account and catalogue
A business number with a profile, working hours, a greeting and a catalogue listing your chemicals with grade and pack.
Result: A new contact who messages the number sees the products and hours.
Saved replies for common requests
Ready answers for rate requests, stock questions, document requests and vehicle details, edited by the person on duty before sending.
Result: The same question gets the same correct answer from any staff member.
An opt-in capture and record
A way to ask buyers for permission to send stock news, and a list noting who agreed and when.
Result: The consent list shows each buyer and the date they agreed.
Broadcast lists by chemical and sector
Lists split by what each buyer has bought, so a message about one chemical reaches only those who use it.
Result: A stock message goes only to buyers who have bought that chemical.
A document sending folder
The data sheets and certificates organised so they can be attached to a chat in a few taps.
Result: The person on duty finds the right document without searching.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these chemical traders.
- Traders in industrial solvents and thinners for paint and coating units
- Acid and alkali traders supplying textile processors, tanneries and metal finishers
- Dye and pigment traders serving processing houses and printing units
- Water treatment and boiler chemical suppliers to hotels, hospitals and factories
- Food-grade and pharma-grade chemical traders working with batch records
- Polymer, resin and plastic raw material dealers
- Laboratory and analytical chemical suppliers to colleges and testing labs
- Importers who sell by the drum from port-side or bonded storage
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the whatsapp marketing work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Are there limits on business broadcasts?
Can the whole team share one number?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for chemical traders
Everything else we would do for you.
Or start from the overview: sales and marketing for chemical traders.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.