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E-commerce fulfilment companies · Lead generation

Bring in sellers whose orders, products and pincodes fit your warehouse floor.

Lead generation for a fulfilment company means attracting founders and operations heads who are ready to move stock out of their own stockroom, and who sell something your floor handles well. GullySales works on the enquiry pages, the qualifying questions and the routing that put a suitable seller in front of your sales person.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for E-commerce fulfilment companies

Sales and marketing for E-commerce fulfilment companies, the overview.

Last updated 18 Oct 2026.

For E-commerce fulfilment companies

Where it usually goes wrong, and what we would do.

  • “A cheap enquiry can be an unsuitable one”

    A seller with a handful of slow-moving products and a low order count costs the same sales effort as a growing brand with a steady flow. Lead generation that counts every form as a win fills the pipeline with accounts your minimums were never built for.

  • “The warning from a marketplace is the moment of need”

    A founder who has just had a late dispatch notice from Amazon or Flipkart searches that evening for someone to pack and ship. Being visible at that moment matters more than being visible to a brand that has no pressure yet.

  • “The best introductions arrive in seller groups”

    Founders ask each other which fulfilment partner they trust, in WhatsApp and community groups you cannot see into. An enquiry that begins with a name from a group needs a different first reply from one that began on a search page.

What we do

What we deliver for E-commerce fulfilment companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Seller-fit qualifying form

    Asks for SKU count, order volume, marketplaces used, product type and the city the stock sits in, in plain fields a founder can answer from memory.

    Result: Each enquiry opens with the facts your sales person needs to judge fit.

  2. Landing pages by seller situation

    Separate pages for a brand outgrowing its own packing, a marketplace seller facing dispatch warnings, and a store shipping across India from one city.

    Result: Each page speaks to one situation and carries its own enquiry form.

  3. Source tagging on every enquiry

    Search, referral, community and direct enquiries are marked at the point they arrive.

    Result: You can see which route brought each seller, and which routes brought trials.

  4. A polite decline path

    A written reply for sellers whose volume or product type falls outside your floor, with a pointer to what they should look for elsewhere.

    Result: Unsuitable enquiries get a clear answer without consuming a sales call.

  5. Referral prompt for current brands

    A short forwardable message a happy client can paste into a seller group.

    Result: A recommendation takes one tap to pass on.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these E-commerce fulfilment companies.

  • D2C brands in beauty, personal care, food and apparel
  • Marketplace sellers on Amazon, Flipkart, Meesho and Myntra
  • Shopify and WooCommerce stores shipping across India
  • Home-grown fashion and jewellery labels with high return rates
  • Gourmet, snack and nutrition brands needing batch and expiry control
  • Electronics and accessories sellers handling serial numbers
  • Subscription box and gifting businesses with seasonal spikes
  • Cross-border sellers shipping to or from India

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we chase every seller who enquires?
No. Decide the order volume, product types and cities that suit your floor, and let the form and the first reply reflect that. A narrow, well-qualified list serves your capacity better than a long one.
Which source gives the best sellers?
That is read from your own enquiries once source tagging is in place. Referrals from existing brands and searches made during a dispatch problem are the ones to watch first, but your own data decides.
Can you promise a number of enquiries?
No. We build the pages, forms and routing, and show you what arrived and where it came from. The number depends on your cities, capacity and how sellers in your market search.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for E-commerce fulfilment companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for E-commerce fulfilment companies

Or start from the overview: sales and marketing for E-commerce fulfilment companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need