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E-commerce fulfilment companies · Search engine optimisation

Be the page a seller finds when searching for who can pack and ship their orders.

SEO for a fulfilment company is the work of making your service pages the ones a seller reaches when searching for warehousing, pick and pack, returns handling or Amazon seller fulfilment. GullySales works on page structure, the words sellers actually type and the proof that makes a page worth ranking.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Last updated 18 Oct 2026.

For E-commerce fulfilment companies

Where it usually goes wrong, and what we would do.

  • “Sellers search by problem before they search by service”

    A founder types about late dispatch, returns piling up or running out of space long before typing fulfilment company. Pages that answer those situations in plain words reach the seller earlier than a page that only lists services.

  • “One page for everything ranks for nothing”

    A single services page that covers storage, pick and pack, returns, kitting and COD remittance gives a search engine no clear subject. Each service needs its own page with its own worked explanation.

  • “Comparison searches are where the shortlist forms”

    Sellers compare fulfilment with doing it in-house, or one provider type with another. A fair, specific comparison page earns trust and the visit, even when the reader is not ready to enquire yet.

What we do

What we deliver for E-commerce fulfilment companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Service pages, one subject each

    Storage, pick and pack, returns, kitting and branded packaging, COD remittance and peak-season capacity each get a page written around how your floor does it.

    Result: Every service has its own page a seller can land on directly.

  2. Seller-type pages

    Pages for beauty, apparel, food with expiry control and electronics with serial tracking, each using the words that trade uses.

    Result: A founder in each product trade lands on a page about their own stock.

  3. Fulfilment versus in-house explainer

    A balanced page that sets out when outsourcing makes sense and when a brand should wait.

    Result: Your site holds an honest answer to the comparison sellers already search for.

  4. Technical clean-up

    Titles, headings, internal links, speed and indexing checked across the service and city pages.

    Result: A list of fixes made, which you can check page by page.

  5. Integration and platform pages

    Short pages on how you work with Shopify, WooCommerce, the main marketplaces and shipping aggregators.

    Result: Sellers searching their own platform find a page that names it.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these E-commerce fulfilment companies.

  • D2C brands in beauty, personal care, food and apparel
  • Marketplace sellers on Amazon, Flipkart, Meesho and Myntra
  • Shopify and WooCommerce stores shipping across India
  • Home-grown fashion and jewellery labels with high return rates
  • Gourmet, snack and nutrition brands needing batch and expiry control
  • Electronics and accessories sellers handling serial numbers
  • Subscription box and gifting businesses with seasonal spikes
  • Cross-border sellers shipping to or from India

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the search engine optimisation work runs

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

How long before the site ranks?
We do not state a timeline, because ranking depends on competition, your existing site and the pages built. We report what was published and how each page is performing, and you judge from that.
Do we need a blog for SEO?
Not as a goal in itself. Explainer pages on dispatch ratings, returns handling and rate cards earn their place because sellers search those questions. Write what a warned seller wants to read.
Will you promise first page on Google?
No. Nobody can promise a position. We work on pages, structure and proof, and show you where the pages stand.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.