FMCG distributors · Social media
Show retailers and brands that your godown delivers, with your own photographs.
Social media marketing for an FMCG distributor is a small set of posts and WhatsApp statuses that show real stock, real vans and real deliveries to retailers and company staff. GullySales plans what to post, who posts it and how a reaction becomes an entry in the outlet register.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For FMCG distributors
Where it usually goes wrong, and what we would do.
“The brand's creatives are not yours to copy”
Company artwork is the company's property and its advertising rules apply to it. A distributor post works better with your own photograph of a loaded van or a restocked shelf, with scheme details lifted from the company circular.
“LinkedIn reaches the people who appoint distributors”
Regional and area managers use LinkedIn. A short post on a new town covered or a van added reaches them without a mailer, and a firm page that matches your capability document makes the follow-up call easier.
“WhatsApp status is the retailer's feed”
Shop owners look at status updates from suppliers they know. A scheme card or a stock-arrived note there reaches a retailer who never scrolls Instagram or Facebook.
“A reaction without a name is wasted”
A shopkeeper replies to a post and the salesman never learns which shop it was. Replies and calls need to reach the register with the outlet's name, or the post counts as noise.
What we do
What we deliver for FMCG distributors.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Photo routine
A short list of real moments to photograph: loaded vans, new stock arriving, a restocked shelf, with the retailer's permission asked first.
Result: A folder of your own photographs, labelled by town and date.
Posting plan by audience
Which posts go to LinkedIn for company managers, which to WhatsApp status for retailers, and who at the godown takes the photograph.
Result: A plan that names the person and the platform for each kind of post.
Scheme card template
A one-image layout for a company scheme, filled in from the circular and checked against it before it goes out.
Result: A template the godown fills in without a designer.
Reply handling note
What the salesman or godown staff do when a retailer answers a post: whom to tell, what to record, what to say.
Result: Every reply ends in a register entry.
Firm and owner profiles
LinkedIn pages for the firm and the owner, written from the same facts as the capability document.
Result: Profiles whose numbers match your books.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these FMCG distributors.
- Distributors for packaged food, biscuits and snacks brands
- Home and personal care distributors for soaps, detergents and toiletries
- Beverage and bottled water distributors with chilled-outlet coverage
- Staples and edible oil distributors serving wholesalers and kiranas
- Dairy and ice cream distributors with cold-chain vehicles
- Multi-brand FMCG distributors holding four or five company codes
- Super stockists who supply sub-distributors in several towns
- Modern trade and institution suppliers to supermarkets, canteens and hotels
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need Instagram?
Can we run the company's advertisements on our page?
Who should post?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for FMCG distributors
Everything else we would do for you.
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Also for FMCG distributors
Or start from the overview: sales and marketing for FMCG distributors.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.