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FMCG distributors · WhatsApp marketing

Take retailers' orders and send schemes on the app they already use.

WhatsApp marketing for an FMCG distributor means one business number for orders, scheme notes, delivery confirmations and payment reminders to retailers who already message the salesman. GullySales sets up the number, the reply formats and the record, so each message lands in the register.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

FMCG distributors: show a real physical business scene illustrating Beat plans and outlet master. Group outlets into beats by day, record each outlet’s type, owner and phone, and see which shops were visited and which placed no order.

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for FMCG distributors

Sales and marketing for FMCG distributors, the overview.

Last updated 18 Oct 2026.

For FMCG distributors

Where it usually goes wrong, and what we would do.

  • “The kirana owner already sends the list”

    Photos of handwritten order lists and voice notes reach the salesman's personal phone today. When that phone is lost or the salesman moves on, the order history goes with it. A number owned by the firm keeps it.

  • “Broadcast without consent ends in blocking”

    A retailer who receives messages they did not ask for blocks the number. Ask each retailer before adding them to a list, and check WhatsApp's current rules for business messaging.

  • “Language decides whether the message is read”

    Retailers read in Kannada, Hindi, Tamil, Telugu, Marathi or English, depending on the town. A scheme card in the retailer's reading language with a clear product name is easier to act on than an English paragraph.

  • “An order needs a confirmation back”

    A retailer who sends a list and hears nothing calls the salesman. A reply confirming items, quantity, scheme and delivery slot closes the loop and gives the godown a clean order to pick.

What we do

What we deliver for FMCG distributors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. WhatsApp Business setup

    The firm's profile, product catalogue, saved replies and away message set up on one business number.

    Result: A number that greets a retailer with the firm's name and product list.

  2. Order format and reply template

    A simple layout for the retailer's list and a reply that repeats items, quantity, scheme and delivery slot.

    Result: Every order gets a written confirmation.

  3. Opt-in list by beat

    Retailers added to lists only after they agree, with the permission noted in the register.

    Result: A list where each name has a recorded yes.

  4. Scheme card template

    A card for each company scheme in the retailer's language, filled from the circular.

    Result: A card ready to send once the owner approves.

  5. Payment reminder wording

    Polite messages for an invoice nearing its due date and for one past it.

    Result: Reminders written once and used by every salesman.

  6. Phone handover rule

    A rule that retailer chats and contacts live on the firm's number, so a salesman's exit does not cut the link.

    Result: Retailer contacts are held by the firm and not by one phone.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

Who it is for

This is written for these FMCG distributors.

  • Distributors for packaged food, biscuits and snacks brands
  • Home and personal care distributors for soaps, detergents and toiletries
  • Beverage and bottled water distributors with chilled-outlet coverage
  • Staples and edible oil distributors serving wholesalers and kiranas
  • Dairy and ice cream distributors with cold-chain vehicles
  • Multi-brand FMCG distributors holding four or five company codes
  • Super stockists who supply sub-distributors in several towns
  • Modern trade and institution suppliers to supermarkets, canteens and hotels

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
WhatsApp Business app or the API?
The Business app is enough for a small beat. The API suits larger volumes, needs an approved provider and uses message templates the platform approves. We advise by how many retailers you serve.
Can we send one message to every retailer?
Only to those who agreed to receive it, and in a form that suits the platform's current rules. We set up lists by beat and keep the permission in the register.
Does this replace the salesman?
No. The salesman still visits, checks the shelf and builds the relationship. The number takes the repeat order list off the personal phone and into the register.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for FMCG distributors

Everything else we would do for you.

Or start from the overview: sales and marketing for FMCG distributors.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need