FMCG distributors · Website
Give company managers and bulk buyers one site that answers their questions.
A website for an FMCG distributor is a short, accurate profile of coverage, product lines, vehicles and ordering routes, read by a sales manager checking the firm or a canteen buyer looking for supply. GullySales plans the pages, writes them from your books and connects the contact route to the enquiry log.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Last updated 18 Oct 2026.
For FMCG distributors
Where it usually goes wrong, and what we would do.
“The manager opens the site after the call”
A regional manager who has heard of you checks the website before replying. If it shows few facts, an old photograph or a broken phone link, doubt grows. The first screen should state the towns served, the brands held and a way to make contact.
“A site that boasts is read as advertising”
Claims of being the leading distributor are checked by phone and fail the check. State counts, towns, vehicles and the companies you serve, exactly as the books show them.
“Phone numbers must work on a phone”
Buyers open the site on a handset. A tap-to-call number, a WhatsApp button and a rate sheet that opens without pinching serve the caterer who is in a hurry.
“Brand names and logos need permission”
A page listing the companies you represent gives a buyer comfort. Ask each company before showing its logo, and write the name as text until you have the reply.
What we do
What we deliver for FMCG distributors.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Page plan
The pages worth building: home, coverage, product lines, towns served, institutional supply and contact.
Result: A page list the owner has approved before any page is written.
Coverage and product-line pages
Pages written from the books, stating outlet counts, towns, vehicles, brands held and delivery areas.
Result: Every number on the site can be found in your records.
Contact route
Call, WhatsApp and a short form, all connected to the enquiry log.
Result: An enquiry from the site appears in the log with its source.
Downloads
A rate sheet and the capability document available as files a buyer can save or forward.
Result: Two files a buyer can open from the site.
Photograph set
Pictures of the godown, loading and vans, taken at the firm's own premises.
Result: A site that shows your own stock and vehicles.
Google listing match
The website and the Google Business Profile checked so both carry the same address, phone and service area.
Result: One set of details everywhere a buyer looks.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these FMCG distributors.
- Distributors for packaged food, biscuits and snacks brands
- Home and personal care distributors for soaps, detergents and toiletries
- Beverage and bottled water distributors with chilled-outlet coverage
- Staples and edible oil distributors serving wholesalers and kiranas
- Dairy and ice cream distributors with cold-chain vehicles
- Multi-brand FMCG distributors holding four or five company codes
- Super stockists who supply sub-distributors in several towns
- Modern trade and institution suppliers to supermarkets, canteens and hotels
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the website work runs
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do retailers need to visit the site?
Do we need an online ordering shop?
Who updates the site?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for FMCG distributors
Everything else we would do for you.
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Also for FMCG distributors
Or start from the overview: sales and marketing for FMCG distributors.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.