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Freight and transport companies · Social media

Logistics managers are on LinkedIn and your competitors are not.

Social media for a transporter is LinkedIn for the logistics managers who award lanes, and disciplined WhatsApp groups for the brokers and forwarders who pass loads. GullySales sets both up, builds the posting on real movements, and writes the rule about naming customers and cargo.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for freight and transport companies

Sales and marketing for freight and transport companies, the overview.

Last updated 5 Oct 2026.

For freight and transport companies

Where it usually goes wrong, and what we would do.

  • “An over-dimensional movement is the post people remember”

    A transformer on a hydraulic axle through a narrow ghat road is the one piece of transport content anyone stops for.

  • “Naming a shipper can cost you the account”

    Cargo, routes and volumes are commercial information, and a photograph with a consignee's name on the carton is a problem.

  • “Broker groups move loads faster than any feed”

    The return load you need tonight comes out of a group, and a transporter who only takes and never posts stops being served.

What we do

What we deliver for freight and transport companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Owner and company profiles built around lanes

    Profiles naming the routes, the fleet and the industries you move, so a manager searching a lane finds a person rather than a page.

    Result: You are findable before the first call.

  2. A posting routine taken from real movements

    A method for photographing loadings, difficult deliveries and specialised vehicles, with captions written for a dispatch audience.

    Result: Posting stops waiting for somebody's idea.

  3. A written rule on customers and cargo

    What may be shown of a consignment, a consignee name or a rate, set down for the drivers and staff who take the photographs.

    Result: Nobody loses an account over a photograph.

  4. Discipline for broker and forwarder groups

    Which groups to sit in, what to post, how often to offer capacity and how to answer a load request, written as a routine.

    Result: You get offered loads instead of ignored.

  5. Festive and peak capacity announcements

    Posts offering committed vehicles before the festive and harvest weeks, when shippers cannot find trucks at any rate.

    Result: Shippers short of capacity think of you first.

  6. Enquiries traced back to a post or a group

    A note of which loads and enquiries came from LinkedIn or a group, against the position before the routine started.

    Result: You can tell whether it is worth the time.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platforms for freight buyers

Where logistics managers, brokers and truck owners look, and what to post for each.

LinkedIn for logistics managers
Post a lane you run, the vehicle type and a loading photo. The action wanted is a message with the lane, the load and the date. Name routes and vehicle types, not a general promise of reliability.
WhatsApp broadcast for brokers and forwarders
Post vehicles available by lane and date, one lane to a message. The action wanted is a reply with the load. Join groups by invitation, and keep the list small and known.
Facebook groups for truck owners and drivers
Post vehicle attachment openings and driver vacancies with the route type and what is provided. The action wanted is a call to the transport office. Do not mix this with customer-facing posts.
YouTube loading and tracking films
Show how a heavy load is secured, a vehicle is tracked or an ODC move is planned. The action wanted is a WhatsApp message asking for a quote with the lane and weight.
What not to post for a transport company
Do not post a consignor's name, an LR number or a vehicle plate with the consignee's address. Do not post accident photos or loads of controlled goods. A customer's cargo is their business.

Who it is for

This is written for these freight and transport companies.

  • Full truck load fleet owners
  • Part truck load and groupage operators
  • Transport brokers and freight agents
  • Container and trailer transport companies
  • Temperature-controlled and reefer transport
  • Tanker operators for liquids and chemicals
  • Heavy haulage and project cargo movers
  • Staff bus and employee transport operators
  • Freight forwarders handling road, rail and port movements

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is LinkedIn worth it for a transporter?
Yes, because logistics and procurement people are there and almost no transport companies are. A profile naming your lanes and fleet gets found when somebody searches a route. It will not replace a call, but it makes the call easier.
Can we post photographs of our customers' loads?
Ask first, and never show a consignee name, an invoice or a rate. Cargo and volumes are commercial information. Photograph the vehicle, the securing and the road instead, which is what people want to look at anyway.
Should drivers appear in our posts?
Yes, if they agree, and in a way that does not expose their location or load. A driver at a loading, in a clean uniform with the right papers, builds trust. Never post a driver on the move or with a phone in hand.
A broker posted our vehicle availability as their own. What do we do?
Message the broker, ask for it to be removed and state which vehicles are yours. Keep screenshots. Post availability yourself in your own list, with your name and number. Agree in writing which brokers may represent you, and for which lanes.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for freight and transport companies.

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More for freight and transport companies

Everything else we would do for you.

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