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Import-export trading companies · Lead generation

Find the overseas buyers who order your products, and the factories that supply them.

Lead generation for a trading company means finding two kinds of contact: importers abroad who buy your product lines, and suppliers at home who can fill their orders. GullySales works on a buyer list by product and country, a way to reach those buyers, and a record of what each contact asked for.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial suppliers and distributors at work in the United States

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for import-export trading companies

Sales and marketing for import-export trading companies, the overview.

Last updated 18 Oct 2026.

For import-export trading companies

Where it usually goes wrong, and what we would do.

  • “A portal listing is one door, not the whole building”

    A buyer who sees your name only on a single B2B portal can compare you with every other listing there, one click away. Buyers also search on Google, ask in trade groups and follow introductions from forwarders. A trader found in only one place is priced against the whole portal.

  • “Cold enquiries need the product and the country in the first line”

    An importer in Nairobi buying tea packaging and one in Hamburg buying cotton throws do not want the same message. A general line about being a leading exporter gets deleted. A line naming the product, the packing and a port the buyer already uses gets read.

  • “Supplier leads count as much as buyer leads”

    A trader who wins an order and has no second factory for that product is exposed. A mill that raises its rate, or changes the grade, leaves the buyer quote worthless. Looking for backup suppliers is lead generation too, and it protects the margin you have already agreed.

  • “An enquiry from an unknown buyer needs a check before a quote”

    Some enquiries are real, and some are fishing for samples or prices. A short set of questions about volume, destination and past imports sorts them before courier money is spent. Payment instruments and country rules differ and change, so your bank or adviser decides the terms.

What we do

What we deliver for import-export trading companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Buyer list by product and country

    A list of importers, distributors and wholesalers for each product line, with the product they buy and the contact route.

    Result: You can open the list and see which product and country each name belongs to.

  2. Outreach message for each product

    A short first message naming the product, the packing options and the ports you ship from, written for the buyer's purchasing desk.

    Result: Each message states one product and one proposal, not a general company pitch.

  3. Enquiry screening questions

    Questions on quantity, destination, past imports and sample use, asked before a quote or a sample goes out.

    Result: The team has one sheet to run through when an unknown buyer writes.

  4. Supplier shortlist for each product

    Names of backup factories and mills with the grades they make, kept beside the main supplier record.

    Result: A second source is on paper before the first one changes a rate.

  5. Lead source tracking

    A field on each contact recording whether it came from a portal, search, a trade show, a referral or outreach.

    Result: You can see which source produced quotes and which produced only messages.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these import-export trading companies.

  • Agri-product exporters trading rice, spices, pulses and similar goods
  • Textile, garment and home furnishing export traders
  • Handicraft and gift item exporters buying from artisan clusters
  • Engineering goods and hardware export traders
  • Import traders bringing in electronics, machinery spares and components
  • Chemical and dye importers who sell inside India
  • Dry fruit, edible oil and food item importers
  • Merchant exporters who source from several factories for one overseas buyer

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can you bring buyers from a country we have never sold to?
We can research importers in that country and contact them for you. Whether any of them orders depends on your price, your quality and their own needs, so we promise contact, not orders.
Should we stop using the B2B portal?
No. Keep the listing as one source and add your own product pages and buyer records beside it. Then you are found in more than one place and you can see which source produces real quotes.
How do we judge a lead from a buyer we know nothing about?
Ask for the quantity, the destination port and the products they have imported before. Check the company through your bank or a trade body before sending samples. A buyer who will not answer simple questions has told you something.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for import-export trading companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for import-export trading companies

Or start from the overview: sales and marketing for import-export trading companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need