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Import-export trading companies · Social media

Show buyers the goods, the packing and the shipments behind your name.

Social media marketing for a trading company is the steady posting of real goods, loadings and documents where buyers and suppliers can see them. GullySales plans the posts, writes them for a purchasing audience and links them to the enquiry route.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial suppliers and distributors at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For import-export trading companies

Where it usually goes wrong, and what we would do.

  • “LinkedIn is where the purchasing desk looks”

    A buyer who has received your quote checks the company page and the people behind it. An empty page, or one that posts only festival greetings, adds nothing. A page that shows products, packing and loading builds the confidence a buyer wants before a first order.

  • “A photo of a loading beats a stock image of a ship”

    Stock pictures of container vessels are on every trader's page. A photograph of your own goods being packed, with the mark on the carton, shows a buyer something that belongs to you. Check that nothing in the photo exposes a buyer's name or a supplier's price.

  • “Posts should not give away supplier relationships”

    A trader's value is in knowing which mill makes the right grade. Naming the factory in public lets a buyer go direct. Posts can show product, process and packing while the source stays private, a choice for the owner to make.

  • “Facebook and Instagram suit some trades, not all”

    Handicrafts, garments and home furnishings are visual, and buyers browse them. A trader in chemicals or fasteners gets little from picture feeds. Choose the platform where your buyer actually spends time, and leave the others.

What we do

What we deliver for import-export trading companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Platform choice by product line

    A short note on which platforms suit which of your products and buyers, and which to skip.

    Result: You know where the page will be active and why.

  2. Post plan for products and shipments

    A list of post ideas from your own goods, packing, loadings and sample dispatches.

    Result: The team has ideas drawn from real work, not generic prompts.

  3. Caption and image guide

    Rules on what to show, what to blur and what not to name, such as buyers and supplier prices.

    Result: Anyone posting follows one set of rules.

  4. Company page set-up

    The About text, product list and contact route on LinkedIn written for a purchasing reader.

    Result: A buyer who opens the page sees what you trade and how to enquire.

  5. Enquiry link on every post

    A consistent route from a post to a WhatsApp number or form that logs the enquiry with its source.

    Result: You can count enquiries that began on social media.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these import-export trading companies.

  • Agri-product exporters trading rice, spices, pulses and similar goods
  • Textile, garment and home furnishing export traders
  • Handicraft and gift item exporters buying from artisan clusters
  • Engineering goods and hardware export traders
  • Import traders bringing in electronics, machinery spares and components
  • Chemical and dye importers who sell inside India
  • Dry fruit, edible oil and food item importers
  • Merchant exporters who source from several factories for one overseas buyer

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Is social media worth the time for a trading firm?
It is worth it where buyers check your name before ordering. A tidy page with real product photographs supports every other effort. It does not replace search, portals or direct outreach, so treat it as supporting proof.
Can we post our customers' names?
Only with the customer's written permission. Some buyers do not want a competitor to see who they buy from. When in doubt leave the name out and show the goods and the destination country instead.
Who should post, the owner or an assistant?
Either works if the voice is steady and the rules are clear. An owner can add a short comment on a product they know well. Agree who approves a post before it goes out.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.