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Import-export trading companies · WhatsApp marketing

Use WhatsApp for quotes, samples and repeat orders without losing the thread.

WhatsApp marketing for a trading company means using the app buyers already use for quotes, photographs and order updates, in an organised way. GullySales sets up the business account, the message templates and the habits for logging conversations.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial suppliers and distributors at work in the United States

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For import-export trading companies

Where it usually goes wrong, and what we would do.

  • “A WhatsApp enquiry is a real enquiry”

    A buyer in the Gulf or Africa sends a message with a product photo and asks for a price. It arrives on one person's phone, with the price and the terms buried in a long chat. Moving the key details into the buyer record is what makes the enquiry a managed lead.

  • “Personal and business numbers should not be mixed”

    When a buyer is saved on the owner's personal number, the conversation leaves with the owner's phone. A business account with a catalogue, a greeting and labels keeps the history with the firm and shows the buyer a company, not a private contact.

  • “Voice notes and photographs are not records”

    A buyer sends a photo of a required label and a voice note on packing. The details matter later in a dispute or a reorder. A rule to summarise instructions in writing and file them with the order protects both sides.

  • “Broadcasts can annoy a buyer”

    A buyer who gets a blast about products they do not import will mute or block the number. Send updates only to those who asked, and match the message to the products they buy. Check the platform's current rules on business messaging before sending.

What we do

What we deliver for import-export trading companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business account set-up

    A WhatsApp Business profile with company details, a short greeting, an away message and a product catalogue.

    Result: A new buyer sees a company profile when they write.

  2. Quick replies for common questions

    Saved answers on minimum quantity, packing, sample terms and how to request a quote.

    Result: The first reply to an enquiry is clear and consistent.

  3. Labels for the buyer stage

    Labels for new enquiry, quote sent, sample sent, proforma invoice sent and shipped.

    Result: You can filter chats by where the deal stands.

  4. Chat-to-record routine

    A short routine for moving the key facts of a chat into the buyer record.

    Result: Details leave the chat and reach the record.

  5. Opt-in list for product updates

    A list of buyers who agreed to hear about new products, grouped by what they buy.

    Result: Updates go only to buyers who asked for them.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these import-export trading companies.

  • Agri-product exporters trading rice, spices, pulses and similar goods
  • Textile, garment and home furnishing export traders
  • Handicraft and gift item exporters buying from artisan clusters
  • Engineering goods and hardware export traders
  • Import traders bringing in electronics, machinery spares and components
  • Chemical and dye importers who sell inside India
  • Dry fruit, edible oil and food item importers
  • Merchant exporters who source from several factories for one overseas buyer

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can the whole team use one WhatsApp number?
The Business app and the platform's own business tools allow more than one person on an account, within limits. Check the platform's current rules and options. The aim is that the history stays with the company.
Is it professional to quote on WhatsApp?
Some overseas buyers prefer it, and the quote should still follow your standard format. Send the formal quote as a document, and use the chat for the conversation around it.
Should we send catalogues to every buyer?
Send each buyer the products they import. A full catalogue sent to everyone adds noise. Keep a set of short product sheets and choose the ones that match.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.