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Last-mile delivery companies · Lead generation

Find the sellers who are one missed rider away from calling you.

Lead generation for a last-mile delivery company means finding the shops, brands and platform managers who have parcels to move and no dependable rider. GullySales works on who to approach around each hub, what the first message says, and how every enquiry is recorded from the first call.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Last updated 18 Oct 2026.

For last-mile delivery companies

Where it usually goes wrong, and what we would do.

  • “The best lead is a seller who has just been let down”

    A bakery whose rider did not turn up on Saturday, or a D2C brand whose national courier lost a parcel, is ready to listen this week. Lead lists built around that moment work better than a cold list of every shop in the city.

  • “Volume matters more than the number of sellers”

    A crowd of florists sending a parcel each cost more to serve than a few brands sending steadily. Rank prospects by the parcels each sends and the pin codes they ship to, and chase the ones that fill a rider's route.

  • “The hub sets the map”

    A seller outside the area a rider can reach in good time is a lead you cannot serve. Draw the circle around each hub first, then list the sellers inside it, so no visit or call is wasted on an address you must refuse.

  • “Platform contracts come through a person, not a form”

    Marketplace and quick commerce delivery partners are brought on by area logistics managers. That introduction comes from a reference, a name on a shortlist or a direct approach, and a web form on its own rarely reaches that desk.

What we do

What we deliver for last-mile delivery companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Seller list ranked by parcels

    Restaurants, pharmacies, boutiques and online sellers near each hub, ordered by what the owner tells you they send in a week.

    Result: The visit and call rounds start at the top of a ranked list.

  2. A first message for each kind of buyer

    One note for shop owners, one for brand operations heads and one for platform area managers, each naming the problem that buyer already has.

    Result: Each buyer type has its own opening message, ready to send.

  3. Trial offer as the first step

    A small trial of a few orders, with pickup arrangements written down, so a seller can say yes without signing a contract.

    Result: A seller can read the trial terms in a minute.

  4. Brand shortlist by shipping pin codes

    Online brands in or heavily shipping to your city, matched against the pin codes your riders already cover.

    Result: Each brand on the list shows how many of its top pin codes you serve.

  5. One record for every enquiry

    Name, area, parcels expected, source and the next call date, kept from the first contact.

    Result: You can see which source produced each trial.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these last-mile delivery companies.

  • Hyperlocal delivery services for restaurants, bakeries and florists
  • Pharmacy and medicine delivery partners
  • Parcel delivery companies serving D2C brands in a city
  • Furniture, appliance and bulky goods delivery operators
  • Grocery and quick commerce delivery fleets
  • Delivery companies working on marketplace and platform contracts
  • Same-day intra-city courier services for businesses
  • Rider fleets run by franchisees of national delivery networks

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should we buy lead lists of shops?
Be careful. Bought lists carry old numbers and shops that closed. Building your own from the streets around each hub takes longer, but every name is a real seller near a real rider, and the list stays useful.
How do we find D2C brands that need a local partner?
Look at brands that run ads or sell on marketplaces from your city, and at the pin codes they promote. A short pilot offer for their busiest pin codes gives the operations head something small to say yes to.
Can you promise a number of leads?
No. Leads depend on your coverage, your rates and how soon your team calls back. We work on the list, the message and the record, and show you what came in and where it stalled.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.