Last-mile delivery companies · Logistics
Win delivery contracts from the brands and shops that hand over parcels every evening.
A cake shop owner in Indiranagar has ten orders for the evening and two riders. One does not turn up. The owner rings a delivery agency whose number was on a shop board nearby, and the agency that gets a rider to the door in time is the one that is called again.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A last-mile delivery company carries parcels, food or groceries from a local hub or store to the customer's door, with riders or small vans. Marketing makes brands and sellers in your city think of you when they outgrow their own riders. Sales keeps the trial orders, the rate discussion and the follow-up on each seller on record.
Last-mile delivery runs on daily volume from a few accounts. A delivery company with one big client is at the mercy of that client's rate review, and one with fifty small shops is spending its days on small invoices. Choosing which of these to chase, and how to be found by them, is a sales and marketing question before it is an operations one.
Last updated 18 Oct 2026.
How buyers decide
How last-mile delivery companies are chosen.
A small seller, a pharmacy or a restaurant compares delivery partners by how fast a rider arrives, whether parcels reach the customer in good condition, and what each drop costs. The owner decides in a phone call and a trial of a few orders.
A bigger buyer, such as a D2C brand, a furniture retailer or a regional chain, asks about coverage by pin code, cash-on-delivery handling and remittance, the tracking link customers receive, and what happens to failed deliveries. A manager checks references and may ask to see a hub.
Marketplaces and quick commerce platforms contract delivery partners through their own onboarding, and the entry route is a relationship with the city or area logistics manager. Within that, a delivery company is judged on reliability in busy hours, rider conduct and complaints.
The problem
What usually goes wrong for last-mile delivery companies.
What owners tell us on the first call, in their words.
“Most of our volume comes from one or two clients”
If either changes the rate, cuts the area or brings the delivery in-house, our riders sit idle.
“Small shops want us but the invoices are tiny”
We spend more effort collecting from a bakery than the delivery margin is worth.
“Brands do not know a local delivery partner exists”
A D2C brand ships through a national courier and pays for delays, never hearing that we cover their top three pin codes faster.
“Cash-on-delivery money reaches the client late”
Rider handovers, daily cash and remittance disputes are the quickest way to lose an account.
“We cannot show coverage or performance to a prospect”
Our hubs, rider counts and delivered-on-time record live in WhatsApp groups and spreadsheets.
“Our website, if it exists, says nothing a retailer can check”
A furniture dealer wondering about bulky item delivery cannot find our vehicle types or area.
What we do
What we do for last-mile delivery companies.
Everything included for last-mile delivery companies.
A coverage and service page for each city and area
Pages that list the pin codes and neighbourhoods you cover, the vehicle types, delivery windows you run, cash-on-delivery handling and how to start a trial.
A seller trial offer and onboarding sheet
A one-page note describing how a small seller can start with a few orders, what you need from them and how pickups and returns work.
A short capability note for brands and retailers
A document with your coverage map, vehicle and rider capacity, tracking method, COD process and references you can name with their permission.
A target list of sellers by area
Restaurants, pharmacies, florists, boutiques and online sellers near your hubs, ranked by the parcels each sends in a week, as the owner tells you.
Lead and trial record
A record of every enquiry and trial, with a call script for asking after the trial how it went and what volume the seller expects.
Google Business Profile for each hub
Corrected address, timing, photos of the hub and a named person who answers calls and messages.
How the result is measured
- Trials started and trials turned into regular accounts
- Orders delivered per account
- Enquiries by source and by hub area
- Share of volume from the top two accounts
- Cash-on-delivery remittance delays
- Calls and direction requests on each hub's Google listing
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for last-mile delivery companies
Each has its own page: what it involves for last-mile delivery companies, what you get, and what it is measured on.
- Lead generationFind the sellers who are one missed rider away from calling you.
- SEOBe the delivery partner a seller finds when searching for riders in their area.
- Local SEOPut every hub on the map where a nearby seller will see it.
- Social media marketingShow sellers the riders, hubs and handovers they would be trusting with their parcels.
- Content marketingAnswer the questions a seller asks before choosing who carries their parcels.
- Buyer personasKnow the shop owner, the brand manager and the platform lead as three different buyers.
- CRMKeep every seller, trial and rate discussion in one record instead of in riders' phones.
- Follow-up systemsCall back the seller after the trial, not after the seller has moved to a competitor.
- WhatsApp marketingLet a shop owner book a rider with one message instead of a phone call.
- Digital marketingBring the website, the map listing and the messages together into one way to be found.
- WebsiteGive a brand's logistics manager the coverage and process answers without a phone call.
Worth a page and a campaign of their own
Recurring delivery accounts from local sellers · D2C brands and regional retailers as larger contracts · Coverage by pin code and area · Cash-on-delivery handling and daily remittance · Delivery tracking and customer notification · Failed delivery and return handling · Peak season and festival capacity · Hub and rider availability at busy hours
Priority campaigns
Campaigns for what last-mile delivery companies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Neighbourhood seller drive
A rider-led visit round to shops within a few kilometres of each hub, with a printed card, the WhatsApp number and a trial of three orders.
D2C brand outreach
A short pitch to online brands based in or shipping heavily to your city, built on the pin codes they sell most to, with a request for a pilot.
Festival and sale season capacity note
A message to current and past accounts before Diwali, big sale days or wedding season to book capacity and agree rates.
Pharmacy and clinic delivery campaign
A pitch to chemists and clinics for scheduled and urgent home delivery, with a clear note on handling and record-keeping that follows rules set by your state and adviser.
Beyond search
Where we reach buyers of last-mile delivery companies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Owners of restaurants, bakeries and florists
A cake shop or florist wants a rider within the hour on a Saturday evening, so the card carries one WhatsApp line and a three-order trial.
Logistics and operations heads at D2C brands
A brand's ops head already pays a national courier for late parcels, so what lands on that desk is the capability note and a pilot offer for its top pin codes.
Regional retail chains and furniture dealers
Bulky or high-value deliveries need two-person handling, so the note says which vehicles and crews you have.
Marketplace and quick commerce area managers
Each platform's area manager asks delivery partners for rider counts, coverage and complaint handling in a fixed format.
Pharmacies and clinics
A chemist sending a strip of tablets to a home, or a clinic sending a report, works within rules its own council sets, so the note covers carrying and handover and leaves those rules to them.
Who it is for
This is written for these last-mile delivery companies.
- Hyperlocal delivery services for restaurants, bakeries and florists
- Pharmacy and medicine delivery partners
- Parcel delivery companies serving D2C brands in a city
- Furniture, appliance and bulky goods delivery operators
- Grocery and quick commerce delivery fleets
- Delivery companies working on marketplace and platform contracts
- Same-day intra-city courier services for businesses
- Rider fleets run by franchisees of national delivery networks
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for last-mile delivery companies
- 1
Map hubs, riders and rush hours
Your areas, riders, vehicles, top accounts and the crowded hours, put down in one sheet.
- 2
Choose the buyers
Which sellers to chase for daily volume and which brands for contracts, agreed with you.
- 3
Write the coverage pages and photograph each hub
Coverage pages, a capability note, and hub listings with photographs.
- 4
Go and ask
Neighbourhood visits, brand outreach and platform introductions.
- 5
Convert the trials
A call and a review note after each trial, and a record of volume by account.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions last-mile delivery companies ask before they call.
Not here? More answers, or ask on WhatsApp.
Can a delivery company with only one hub use marketing?
How do we reduce dependence on one client?
Should the site show our per-drop rates?
Do you recruit riders?
How do we get started?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Logistics. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.