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Relocation companies · Follow up systems

Follow up on the schedule of the employer's transfers, not your own diary.

A follow-up system for a relocation company decides who contacts which employer, when and about what, from the first meeting through pilot and panel review. GullySales works on the rules, reminders and messages that keep each account moving.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Last updated 18 Oct 2026.

For relocation companies

Where it usually goes wrong, and what we would do.

  • “A pilot that ends in silence is lost”

    After one transferee is moved, the employer may say thanks and nothing more. Without a planned conversation about how it went and what a standing arrangement would look like, the pilot closes as a one-off.

  • “Panel decisions take their own time”

    An RFP, a procurement check and an approval chain move at the employer's pace. A follow-up that adds a useful point each time, such as a city page or a clarified insurance answer, is welcome. One that asks for a decision again is not.

  • “The transferee's first week is a follow-up moment”

    The first week in a new city shows whether the move worked. A short check by the coordinator catches a missed school form or an unconnected utility before it reaches the HR manager as a complaint.

  • “Quiet accounts need an owner”

    Employers who have gone silent are rarely marked as such. A named person for each account, with a date for the next contact, stops accounts drifting.

What we do

What we deliver for relocation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Follow-up rules by stage

    What happens after a first meeting, after a pilot move, after a panel application and after a quiet period, written down.

    Result: Each stage has a clear next action and an owner.

  2. Message templates

    Short messages for post-meeting notes, pilot reviews and policy-season nudges, written to be edited, not sent blind.

    Result: A salesperson starts from a good draft.

  3. Pilot review conversation

    A structured conversation with the HR manager after a trial move: what went well, what failed and what a standing arrangement would look like.

    Result: The pilot ends with a decision or a dated next step.

  4. Transferee check-ins

    A short set of questions for the coordinator to put to a transferee after arrival, with issues recorded.

    Result: Problems reach you before they reach the employer.

  5. A review of quiet accounts

    A regular look by the sales head at accounts with no contact, and a decision on each.

    Result: No account sits unowned.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these relocation companies.

  • IT services and global capability centres posting staff across India and abroad
  • Manufacturing and engineering firms moving plant managers
  • Banks, insurers and consulting firms with regular transfers
  • Multinational subsidiaries in India with inbound expatriates
  • Universities and research bodies bringing in visiting staff
  • Startups making their first senior hire in another city
  • Government and public sector undertakings with posting rules
  • Individuals paying for their own overseas move

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the follow up systems work runs

  1. 1

    Measure today's reply time

    From last month's enquiries, we measure how long each waited for a first reply and how many follow-ups it got.

  2. 2

    Agree targets and the sequence

    We set reply targets and the follow-up sequence with your team, based on its real hours and workload.

  3. 3

    Set up templates, tasks and ownership

    Templates, first-call questions, CRM tasks and named owners go live, with cover for leave and weekends.

  4. 4

    Track and adjust every month

    Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

How often should we contact an HR head?
There is no fixed rhythm. Contact them when something relevant happens: a posting season, a policy review, a pilot move ending or a new city page. Useful messages are read, and routine ones are ignored.
Should the coordinator or the salesperson follow up after a pilot?
Both, for different reasons. The coordinator reports on the move and the salesperson discusses what comes next. Agree who speaks first so the HR manager hears one voice.
What if the employer never replies?
Record it, try a different contact in the same company and review again at the next posting season. A quiet account is information, and you should not keep sending the same message.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.