Skip to content
GullySales
Tell us what you need

Relocation companies · Search engine optimisation

Be the page an HR manager finds when the panel vendor has failed and a search begins.

SEO for a relocation company is the work of making your service, city and country pages appear when an HR team or a transferee searches for help with a move. GullySales works on the page structure, the words buyers use and the separation between your service and packers and movers.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for relocation companies

Sales and marketing for relocation companies, the overview.

Last updated 18 Oct 2026.

For relocation companies

Where it usually goes wrong, and what we would do.

  • “Search is the fallback, so it must land well”

    An HR manager reaches for search when the usual panel has failed and a move is close. That visitor is anxious and short of time, so the page has to say within a few lines what you coordinate and for whom.

  • “The word relocation brings the wrong crowd”

    People searching for packers and movers want a lorry and a price. Pages that describe housing, schools, paperwork coordination and settling in draw the visitor who wants the whole service. Without that separation the enquiries are wrong ones.

  • “A city or country search is a real question”

    Someone asking about moving to Singapore or Pune wants housing areas, school options and rental practice. A page for each place you handle answers that, and it also shows an HR reader that you have done the posting before.

  • “Employers and transferees search differently”

    An HR buyer looks for vendors, policy and compliance, while the transferee looks for a flat and a school. One page trying to serve both ranks for neither, so the structure keeps the two apart.

What we do

What we deliver for relocation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Service pages split by what you coordinate

    Separate pages for home search, school search, household shipment and settling in, each saying what you do and what a partner delivers.

    Result: Each service has a page a searcher can land on directly.

  2. City and country pages

    A page for every city and country you handle, with housing areas, school options and rental practice written from your coordinators' experience.

    Result: Your coordinators can approve each page against what they know.

  3. Wording taken from buyers

    Phrases HR teams and transferees use, drawn from your own enquiries and calls, placed in titles and headings.

    Result: Page titles use the words your clients say.

  4. Separation from packers and movers

    Page copy and titles that make clear the service is relocation management, not transport alone.

    Result: A visitor knows within one screen which kind of company you are.

  5. Search results read-out

    The searches that brought visitors and the enquiries that followed, read against the position before the work began.

    Result: You can compare enquiries against the earlier baseline.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Who it is for

This is written for these relocation companies.

  • IT services and global capability centres posting staff across India and abroad
  • Manufacturing and engineering firms moving plant managers
  • Banks, insurers and consulting firms with regular transfers
  • Multinational subsidiaries in India with inbound expatriates
  • Universities and research bodies bringing in visiting staff
  • Startups making their first senior hire in another city
  • Government and public sector undertakings with posting rules
  • Individuals paying for their own overseas move

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the search engine optimisation work runs

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will SEO bring us panel places?
It brings you visitors and enquiries, and a panel place comes from the employer's decision. SEO makes sure that when someone searches in a moment of need, your pages explain the service properly.
Do we need a page for every country we handle?
Write one for each country where your coordinators have handled moves and can describe the practice. A thin page for a country you barely serve does more harm than leaving it out.
Can we put visa advice on those pages?
Only in general terms and with the adviser named. Rules depend on the country and the person's case, so your immigration partner confirms every line before it goes live.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for relocation companies

Everything else we would do for you.

Closest to this: search and visibility

Also for relocation companies

Or start from the overview: sales and marketing for relocation companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need