Steel traders · Search engine optimisation
Be the yard that appears when a workshop searches for the section it needs.
SEO for a steel trader means making each section you stock easy to find by the name, size and grade a buyer types. The buyer is a fabricator or contractor, so the pages must read like a stock list and not like a brochure. GullySales works on page structure, section naming and the city and mill details buyers look for.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
Last updated 18 Oct 2026.
For steel traders
Where it usually goes wrong, and what we would do.
“Buyers search by section and size, not by company”
A workshop looks for a named angle or channel, with a size and a city. A homepage that says only that you trade in steel answers none of those searches. A separate page for each section can answer each one.
“Mill names carry weight in a steel search”
Buyers prefer to know which mill made the material. A page that names the mills you buy from and the grades you hold gives a searcher a reason to call you rather than a yard that lists only a rate.
“Rates change, so rates do not belong on a page”
A rate printed on a page is wrong by the next change. Put the stable facts on the page: sections, grades, mills, cutting service, delivery towns. Send the live rate through a broadcast to buyers who asked for it.
“A thin page for every size wastes effort”
Making a near-empty page for each size and grade creates dozens of pages that say the same thing. Build full pages for the sections that sell and show sizes inside them in a clear table.
What we do
What we deliver for steel traders.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A section-wise page plan
A list of the pages your yard needs, one per main section, and which small items share a general page.
Result: You can see which pages exist, which are missing and why.
Section pages written for fabricators
Each page names the section, the grades, the mills, available sizes and the towns you deliver to, in the words a workshop uses.
Result: A searcher can tell from the page whether your yard holds what they need.
A size and grade table format
One table layout used across every page, so a buyer finds sizes and grades in the same place.
Result: The tables read the same on every section page.
Page titles and descriptions
Titles that carry the section and the city, written once and checked page by page.
Result: Each page has a distinct title naming its section.
Internal links between related sections
Links from angles to channels, from plates to cutting service, and from every page to the enquiry route.
Result: A buyer reading one page can reach the related sections in a click.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these steel traders.
- Fabricators and engineering workshops
- Builders and contractors buying TMT bars and structural sections
- PEB and structural steel companies
- Re-rollers and small manufacturers who buy coils and billets
- Pipe and tube users in water, plumbing and agriculture projects
- Vehicle body builders and trailer makers
- Machine shops that buy plates and rounds
- Retail steel shops in towns that restock from your stockyard
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the search engine optimisation work runs
- 1
Audit and baseline
We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.
- 2
Decide what to rank for
We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.
- 3
Fix the foundations
Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.
- 4
Build the pages
A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.
- 5
Publish and earn mentions
Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.
- 6
Measure, report, adjust
At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will SEO put us at the top of Google?
Do we need a blog for a steel yard?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for steel traders
Everything else we would do for you.
Closest to this: search and visibility
Also for steel traders
Or start from the overview: sales and marketing for steel traders.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.