Steel traders · Website
Give the yard a website that lists its sections, mills and a clear way to ask.
A website for a steel trader is the yard's stock list, mill names, delivery towns and enquiry route in one place a buyer can check. It should answer what you hold and how to reach the yard. GullySales works on the page structure, the wording and the enquiry form.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Last updated 18 Oct 2026.
For steel traders
Where it usually goes wrong, and what we would do.
“A buyer wants the stock list first”
A workshop opens the site to see if you hold a section. A homepage of slogans and a photo of a skyline sends them back to search. Put sections, grades and mills where the buyer sees them first.
“The phone button matters more than the form”
Steel buyers call. A site that buries the number loses them. Put the sales number and a WhatsApp link on every page, with the form as a second choice for RFQs that need details.
“Credibility lives in the details”
Mill names, certificate availability, weighbridge, cutting service and the yard address show that the business is real. Add photos of the yard and stock taken on site, with no stock images.
“A site you cannot update becomes wrong”
Stock and sections change. If only a vendor can edit the site, it goes stale. Agree who updates which page, and keep the structure simple enough for the yard to change a table.
What we do
What we deliver for steel traders.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A site map built on sections
Pages for each main section, cutting and processing, delivery areas, about the yard and contact.
Result: The site has a page for each thing a buyer asks about.
Section pages with tables
Sizes, grades and mills in a clean table, plus a button to ask for a rate.
Result: A buyer can read stock and ask in one place.
An enquiry form built for RFQs
Fields for section, quantity, town and credit need, plus an attachment for a drawing or cutting list.
Result: Enquiries arrive with the facts needed to quote.
A trust page
Mills, certificates, weighbridge, yard photos and address in one place.
Result: A new buyer can verify the yard exists and what it holds.
An update guide
A one-page note on who changes stock and when.
Result: Anyone at the yard knows how to change a page.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these steel traders.
- Fabricators and engineering workshops
- Builders and contractors buying TMT bars and structural sections
- PEB and structural steel companies
- Re-rollers and small manufacturers who buy coils and billets
- Pipe and tube users in water, plumbing and agriculture projects
- Vehicle body builders and trailer makers
- Machine shops that buy plates and rounds
- Retail steel shops in towns that restock from your stockyard
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the website work runs
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need a website if we already sell through a marketplace?
Should the site show prices?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for steel traders
Everything else we would do for you.
Closest to this: search and visibility
Also for steel traders
Or start from the overview: sales and marketing for steel traders.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.