Steel traders · Social media
Use social posts to show stock, processing and deliveries that buyers can trust.
Social media for a steel trader means short posts that show real stock, cutting work and loaded lorries to the buyers who follow the yard. The audience is a trade audience, so a clear photo of a stack with the section and mill beats a slogan. GullySales works on what to post, in what format, and how a post leads to an enquiry.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For steel traders
Where it usually goes wrong, and what we would do.
“A stack of bars is a better post than a greeting card”
Festival greetings fill a feed and sell nothing. A photo of fresh TMT stock with the mill, the size and the contact tells a contractor you hold what they need. Greetings can go out, but stock posts carry the work.
“Show the cutting and the weighment”
Workshops worry about cut lengths and about lorry weights. A short clip of the cutting line or the weighbridge answers those worries before the buyer asks. Always check that no buyer's name or vehicle is visible without their agreement.
“The audience sits on a few platforms”
Fabricators and shop owners use WhatsApp and video platforms far more than long professional feeds. Pick one or two platforms the buyers use, and post there on a rhythm you can keep.
“Every post needs a next step”
A post that ends with nothing leaves the buyer to search for the number. End with the section, the town and one way to reach the yard, so a watching buyer can act.
What we do
What we deliver for steel traders.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A post plan built from your stock
A set of post ideas drawn from what the yard holds, what moved and what the sales team is asked about.
Result: The team has a list of posts to draw from, tied to real stock.
A photo and clip brief
Instructions for photographing stacks, cutting and loading so the section and mill are readable.
Result: Photos show the section, size and mill clearly.
A post layout
One layout for stock posts, with section, grade, mill, town and contact in fixed positions.
Result: Every stock post looks the same and carries the same facts.
A comment and message routine
Who answers comments and direct messages, and how a question becomes an enquiry in the register.
Result: Every question has an owner and lands in the register.
A permissions note
A short rule for when a buyer or vehicle may appear in a post.
Result: The team knows what needs a buyer's agreement before posting.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these steel traders.
- Fabricators and engineering workshops
- Builders and contractors buying TMT bars and structural sections
- PEB and structural steel companies
- Re-rollers and small manufacturers who buy coils and billets
- Pipe and tube users in water, plumbing and agriculture projects
- Vehicle body builders and trailer makers
- Machine shops that buy plates and rounds
- Retail steel shops in towns that restock from your stockyard
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will social posts bring orders?
Should the owner or the yard handle posting?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for steel traders
Everything else we would do for you.
Closest to this: content and social
Also for steel traders
Or start from the overview: sales and marketing for steel traders.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.