Steel traders · Logistics
Be the steel trader who quotes straight and delivers the weight that was written down.
A fabricator in Peenya needs eight tonnes of MS angle by tomorrow and calls four steel traders. All four quote a rate. The order goes to the one who sends the rate by WhatsApp, names the mill, confirms the lorry will weigh at the destination, and already knows the workshop's payment history.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A steel trader buys from mills and sells bars, plates, sections, pipes and coils to fabricators, builders and factories. Marketing makes you the name buyers think of for a grade, size and city. Sales takes a rate call or an RFQ through to a weighed, invoiced and collected order, which is where margins are lost. GullySales prepares the product pages and the buyer register.
Steel is a trade of daily rates and thin margins, so a rupee off per kilo wins the order unless something else tips it. What tips it is the document trail, the delivery weight matching the invoice, and the trader remembering that a fabricator wants cut-to-length sections before a festival. The record of who asked for what sits in one salesman's phone, and leaves when the salesman does.
Last updated 18 Oct 2026.
How buyers decide
How steel traders are chosen.
Fabricators, builders and factories ask for the rate, the mill or brand, the availability and the credit period. They check that the material comes with a mill test certificate where specified, and that the lorry weighs at delivery as the invoice says. A trader who gives a rate and then changes it after the call loses the account for the year.
Larger buyers such as PEB makers and engineering units issue an RFQ to several traders, then compare on landed cost and past delivery. They prefer a trader who can supply several sections in one consignment, so a broad stock list earns the invitation to quote.
The problem
What usually goes wrong for steel traders.
What owners tell us on the first call, in their words.
“We quote by phone and lose track of who asked”
The rate goes out, the buyer promises to confirm, and nobody calls back when the rate has moved.
“Buyers shop the rate on four phones”
Without a relationship beyond the rate, the order goes to whoever is lowest that morning.
“Weight disputes erode trust”
A lorry weighs short at the buyer's end and the argument takes days and can end with the account moving to another trader.
“Credit stretches for the biggest buyers”
Our largest fabricators pay late, and the owner has no clear picture of exposure by buyer.
“RFQs arrive from IndiaMART and we answer late”
By the time the quote goes out, the buyer has already had three replies.
What we do
What we do for steel traders.
Everything included for steel traders.
Steel product pages
A page for TMT bars, MS angles, channels, plates, pipes and coils, with sizes, grades and the mills you stock, written for the fabricator who searches by section.
A rate broadcast format
A fixed-layout rate message for a list grouped by product, with grade, size, mill and the delivery town in the same place each time it is sent.
An RFQ workflow
A routine that picks up marketplace RFQs, assigns a salesperson and sends a quote with mill, rate and delivery details.
A buyer and credit register
One sheet of buyers with usual products, last order, credit limit and overdue.
A delivery and weighment record
A log of each dispatch with vehicle, weight at loading and weight at delivery, shared with the buyer.
How the result is measured
- Rate calls and marketplace RFQs received, and orders won from them
- Time taken for the first reply to an IndiaMART RFQ
- Orders by buyer type and by product (TMT, angle, plate, pipe)
- Loads where delivery weight differed from invoice weight
- Overdue amounts by buyer and age of invoice
- Buyers who ordered again within their own usual gap
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for steel traders
Each has its own page: what it involves for steel traders, what you get, and what it is measured on.
- Lead generationBring in fabricators and builders who buy the sections your yard holds.
- SEOBe the yard that appears when a workshop searches for the section it needs.
- Local SEOShow up when a workshop near your yard searches for steel nearby.
- Social media marketingUse social posts to show stock, processing and deliveries that buyers can trust.
- Content marketingPublish the guides a fabricator reads before choosing which yard to call.
- Buyer personasDescribe each steel buyer by what they order, how they pay and who decides.
- CRMKeep every buyer, quote and credit limit in one record the whole yard can read.
- Follow-up systemsCall back every quoted buyer before the rate moves and the order goes elsewhere.
- WhatsApp marketingSend rate and stock messages on WhatsApp to the buyers who asked for them.
- Digital marketingPut the yard's sections, mills and delivery towns in front of buyers who search online.
- WebsiteGive the yard a website that lists its sections, mills and a clear way to ask.
Worth a page and a campaign of their own
A rate sheet in a fixed format, sent to a list segmented by product · A product page for each form of steel you hold, with sizes, grades and the mills you buy from · An RFQ response routine with a named person for each marketplace enquiry and a standard quote format · A buyer record showing last order, usual sections, credit and delivery town · A weighment and delivery record for each lorry · A credit exposure view with limits by buyer · Cut-to-length and processing services shown on a page of their own · A Google Business Profile for the yard with address and contact
Priority campaigns
Campaigns for what steel traders most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Fabricator call list
A call list for fabricators, each line showing the sections that workshop buys and the stock you hold now.
Monsoon and post-monsoon construction push
Messages to builders and contractors as construction restarts, with stock of TMT bars and sections.
Cut-to-length service launch
A page and message to workshops about cutting and processing at the yard.
New-yard introduction to retail shops
A visit and a rate sheet to retail steel shops in the surrounding towns.
Beyond search
Where we reach buyers of steel traders, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Fabricators and workshops
Industrial areas around you, such as Peenya or Bommasandra, are listed workshop by workshop and grouped by the steel each uses.
Builders and contractors
Upcoming residential and industrial projects are tracked, with a rate sheet addressed to each builder's purchase team.
PEB and structural firms
Structural steel companies receive a stock list of plates and sections and the mills you buy from.
Retail steel shops
Shops in towns within delivery range are mapped, with their usual items and the person who orders.
Who it is for
This is written for these steel traders.
- Fabricators and engineering workshops
- Builders and contractors buying TMT bars and structural sections
- PEB and structural steel companies
- Re-rollers and small manufacturers who buy coils and billets
- Pipe and tube users in water, plumbing and agriculture projects
- Vehicle body builders and trailer makers
- Machine shops that buy plates and rounds
- Retail steel shops in towns that restock from your stockyard
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for steel traders
- 1
Listen to the rate line
Calls on one busy morning are noted: who quotes, which rate goes out, and where a buyer's enquiry stops being followed.
- 2
Build the buyer register
Buyers, products bought, last orders, delivery towns and credit limits come together on one sheet.
- 3
Publish what you hold
Product pages and a yard profile are written the way a fabricator types a search: section, grade, city.
- 4
Sort the register into call lists by section
Calls are planned by buyer type, and rate messages and marketplace RFQ replies are logged in the same record.
- 5
Close the loop on weight and payment
Each order carries its delivery weight and its collection status, so a dispute or a late payment is visible against the lorry.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions steel traders ask before they call.
Not here? More answers, or ask on WhatsApp.
Can a steel trader get customers through online marketing?
Should we post our rates publicly?
How do you deal with weight disputes?
Can you help with large RFQs and tenders?
We trade many products. Do we need a page for each?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Logistics. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.