Steel traders · Digital marketing
Put the yard's sections, mills and delivery towns in front of buyers who search online.
Digital marketing for a steel trader joins the channels where buyers look for material: search, marketplaces, WhatsApp and the yard's own pages. Each channel does a different job in the path from a section search to a weighed order. GullySales works on choosing the channels and connecting them to one register.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026.
For steel traders
Where it usually goes wrong, and what we would do.
“Pick the channels where buyers already are”
A fabricator searches by section and uses marketplaces. A contractor uses WhatsApp. A PEB buyer uses the RFQ. Spend effort where your own buyers look, not across every platform at once.
“Paid ads need a landing page that matches”
An advert for MS angles that lands on a general steel homepage wastes the click. Send the buyer to the angle page with sizes and an enquiry form. Decide the budget with the owner and review which ads bring buyers.
“Marketplace listings are a shop front, not a plan”
A listing on a marketplace brings enquiries, but it is shared with rivals. Keep it accurate and answer through a set routine, and also build your own pages so you are not dependent on one platform.
“Measure by orders, not clicks”
A click or a call counts for little until it becomes an order. Tag each enquiry with its source and follow it through to the invoice. Then you know which channel earns its cost.
What we do
What we deliver for steel traders.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A channel plan
A short document naming the channels the yard will use, the job of each and who runs it.
Result: The team knows which channels it runs and why.
A source-tagged enquiry register
Every enquiry tagged with its source and followed to quote and order.
Result: Orders can be traced back to the channel.
Landing pages for paid campaigns
Pages for the main sections used as destinations for adverts.
Result: Each advert leads to a page for the same section.
A budget and review routine
A simple way to set a spend and check what each channel gave.
Result: The owner sees spend next to orders by channel.
Marketplace listing clean-up
Listings checked for correct sections, sizes, mills and contact.
Result: Marketplace listings match the yard's own pages.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these steel traders.
- Fabricators and engineering workshops
- Builders and contractors buying TMT bars and structural sections
- PEB and structural steel companies
- Re-rollers and small manufacturers who buy coils and billets
- Pipe and tube users in water, plumbing and agriculture projects
- Vehicle body builders and trailer makers
- Machine shops that buy plates and rounds
- Retail steel shops in towns that restock from your stockyard
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Where should a small yard start?
How do we know digital marketing is working?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for steel traders
Everything else we would do for you.
Closest to this: strategy and research
Also for steel traders
Or start from the overview: sales and marketing for steel traders.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.