Third-party logistics companies · Logistics
Be shortlisted when a growing brand decides its own godown is no longer enough.
The founder of a snack brand has been packing orders from a rented godown near Peenya. Orders have doubled, the packers keep changing, and a retailer has just complained about a short shipment. The founder asks two friends in the trade which logistics company they use, and searches for three more.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A third-party logistics company runs a brand's storage, order handling and dispatch on shared infrastructure, charged by pallet, order or space. Marketing reaches brands and distributors at the point they outsource for the first time. Sales records each rate request and follows it through quote, site visit and trial.
A 3PL is bought by someone who does not want to run a warehouse and fears what happens when the stock leaves their sight. The 3PL that gets shortlisted explains how stock is counted, how orders are picked, who answers a call and how the invoice is built, in words a founder or a finance head understands.
Last updated 18 Oct 2026.
How buyers decide
How third-party logistics companies are chosen.
The buyer is the founder or operations head of a brand, a distributor or a manufacturer who wants to stop managing space and people. They send a request with SKU count, order volumes, pallets and pin codes, and compare quotes from three or four providers.
Rate structure matters, but so does the fine print: what is charged for inbound, storage, picking, packing, returns and damage; how stock reports are shared; and how inventory differences are handled. Buyers ask for a visit to the site and to speak to a client in a similar line.
Once chosen, a 3PL is judged early on stock accuracy and order errors. How the first products are received and set up shapes the rest of the account.
The problem
What usually goes wrong for third-party logistics companies.
What owners tell us on the first call, in their words.
“Enquiries arrive as a bare rate request”
A one-line mail asks for per-pallet and per-order rates without volumes, and we quote blind and never hear back.
“Prospects compare our rate with space-only warehouses”
They do not see that we also pick, pack and manage returns, so the price looks higher.
“Brands who would suit us do not know we exist”
A growing D2C or FMCG brand finds us only after trying three other options.
“Sales cycles run for months with no clear next step”
The buyer visits, asks for a revised quote and then goes silent while the founder deals with other things.
“We cannot show a client site without breaking confidentiality”
Our best clients do not want their stock or brand shown to a competitor.
“Onboarding is where we lose a good account”
The first month goes badly because we had not agreed what the brand needed from us.
What we do
What we do for third-party logistics companies.
Everything included for third-party logistics companies.
A request form that gets the numbers
A short form that asks for SKU count, order lines per day, pallet positions, pin codes, return rates and peak months, with a plain explanation of why each is asked.
A page for each client type
Pages for D2C brands, FMCG, electronics and pharma distribution, each saying what you handle, how stock is received and reported and what a trial looks like.
A buyer's guide to choosing a 3PL
A plain explanation of rate structures, questions to ask and the documents to keep ready, written for a founder and not for a logistics manager.
Quote-to-trial follow-up
A record of each quote, who received it and who else decides, with a plan for the site visit, trial and a decision date.
Anonymised client stories
Write-ups by client type, such as a snack brand moving from its own godown, describing what was set up without naming a client that has not agreed.
An onboarding checklist for new clients
A written list of what the client sends, what you set up and who each side calls, used in the first weeks of every new account.
How the result is measured
- Rate requests with complete volume details
- Quotes sent, site visits held and trials started
- Quotes that got a second contact before going cold
- New clients by type
- Share of capacity filled
- Early-stage errors raised by new clients and closed
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for third-party logistics companies
Each has its own page: what it involves for third-party logistics companies, what you get, and what it is measured on.
- Lead generationBring in brands whose order volumes have outgrown the godown they pack from.
- SEOBe the page a founder reads while deciding whether to outsource fulfilment.
- Social media marketingShow brands how a warehouse really runs, on the platform they read at work.
- Content marketingWrite the guide a founder wants before asking any provider for a quote.
- Buyer personasKnow the founder, the operations head and the finance head before you pitch.
- CRMKeep every rate request, quote and site visit in one record you can follow.
- Follow-up systemsStay in front of the buyer between the quote and the decision.
- WhatsApp marketingUse the chat a founder already has open to move a quote forward.
- Digital marketingSpend on the channels brands use to find a logistics partner, and no others.
- WebsiteBuild a website that answers a founder's questions before the first call.
Worth a page and a campaign of their own
Brands and distributors outsourcing for the first time · Rate requests with full volume details · Quote follow-up through site visit and trial · Onboarding plan for a new client · Inventory accuracy and reporting for clients · Returns and damage handling · Anonymised proof of similar clients · Warehouse management system and client integration
Priority campaigns
Campaigns for what third-party logistics companies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
D2C brand outreach
Messages and calls to founders and operations heads of online brands whose order volumes are rising, with the buyer's guide as the first thing they receive.
Distributor and stockist campaign
A pitch to regional distributors who run their own godowns, covering shared storage and delivery to retailers in their territory.
Pre-festival capacity campaign
A note to current and prospective clients before Diwali and sale seasons offering to plan space and manpower in advance.
Warehouse visit days
Invitations to prospective clients for a planned site tour, with a short briefing on how stock is received, stored and dispatched.
Beyond search
Where we reach buyers of third-party logistics companies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Founders and operations heads of D2C and FMCG brands
A founder who has just had a retailer complain about a short shipment is looking for how stock is counted, so the buyer's guide opens with exactly that.
Supply chain managers at mid-sized manufacturers
Managers weighing whether to outsource finished-goods storage need the cost structure explained to their finance head.
Regional distributors and super stockists
A distributor with a rented godown and its own tempo on the road is carrying fixed costs between orders, so the note sets shared space beside that cost and lists the territories you deliver to.
E-commerce consultants and marketplace account managers
Consultants and account managers who advise a seller to outsource fulfilment are worth a referral arrangement.
Finance heads and auditors at client companies
Before a contract is approved they ask for a sample stock report and an explanation of how the invoice is built.
Who it is for
This is written for these third-party logistics companies.
- Shared-user multi-client warehouses
- D2C and e-commerce brand fulfilment specialists
- FMCG and food brand distribution operators
- Consumer durables, electronics and appliance handlers
- Pharma and healthcare distribution operators
- Regional operators serving a state or a cluster of cities
- Operators offering transport management along with storage
- Asset-light operators that run client warehouses and vehicles through partners
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for third-party logistics companies
- 1
Learn the warehouse
Your sites, client types, rate structure and the point where enquiries go quiet, read from your own records.
- 2
Rebuild the enquiry
A request form, a quote template and a follow-up record.
- 3
Publish what buyers ask
Client-type pages, the buyer's guide and anonymised stories.
- 4
Reach the brands
Founder outreach, distributor campaigns and referral partners.
- 5
Manage the trial
Site visits, onboarding checklists and a review of each new account.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions third-party logistics companies ask before they call.
Not here? More answers, or ask on WhatsApp.
How is a 3PL page different from a warehousing page?
Do we put pallet and order rates on the site?
Can you get us clients?
We do not want to name our clients. Is that a problem?
How would we begin?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Logistics. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.