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B2B wholesale marketplaces · Social media

Show retailers and wholesalers what is on the platform, and who is already trading there.

Social media marketing for a B2B wholesale marketplace is a set of posts and messages aimed at shop owners, purchase managers and wholesalers, not at consumers. GullySales plans what each audience should see, on the channels they actually use, and links each post to a sign-up or an order.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial suppliers and distributors at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for B2B wholesale marketplaces

Sales and marketing for B2B wholesale marketplaces, the overview.

Last updated 18 Oct 2026.

For B2B wholesale marketplaces

Where it usually goes wrong, and what we would do.

  • “The two audiences scroll different platforms”

    A wholesaler weighing a new channel looks at LinkedIn and trade groups. A kirana or hardware shop owner is on WhatsApp, Facebook and YouTube in a regional language. One content plan for both reaches neither well.

  • “Consumer-style posts do not move a bulk buyer”

    Festive graphics and brand reels earn likes from people who will never place an order. A retailer reacts to a new arrival, a rate change, a stock-back notice or a short clip of a seller's godown.

  • “Seller stories are the proof a new seller needs”

    A wholesaler wants to see another wholesaler in the same trade on the platform. Plain posts about who joined, which product group they list and which towns they deliver to answer the question before it is asked.

  • “A post with no next step is wasted”

    Marketplace posts end with an app logo and nothing else. A buyer needs a clear action: see this product group, ask for a rate, place an order, or register. Each post carries one step and one tracked link.

What we do

What we deliver for B2B wholesale marketplaces.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan by audience

    Which channels for sellers, which for shop owners and which for purchase managers, with the language each uses.

    Result: Each audience has named channels and a reason for each.

  2. A post bank for new arrivals and rate changes

    Templates for stock-back, new seller, new product group and price update posts that the team fills in from the live catalogue.

    Result: A new arrival becomes a post without a design request.

  3. Seller spotlight posts

    Short profiles of sellers in a trade, built from the seller's own details and the product groups listed, with the seller's agreement.

    Result: Each profile names the seller's product group and delivery areas.

  4. Regional-language short videos

    Brief clips showing how to place a first order or check stock in the app, in the language of the launch city.

    Result: A shop owner can follow the first order on a phone screen.

  5. A tracking sheet for posts

    Each post tagged with the audience, the action and the link used, so registrations and orders can be traced back.

    Result: You can see which posts led to a sign-up or an order.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan posts for each side of the market.

A seller's range arriving on the platform
A post showing a newly listed product group with photographs from the seller, posted with the seller's consent.
A buyer's first order delivered
A short story of a shop receiving its first order, with the buyer's written permission and no private figures.
How to register as a buyer
A short clip showing the registration steps on a phone, for shop owners who learn by watching.
How a seller lists a product
A walk-through of the listing steps, for wholesalers deciding whether the effort is worth it.
Warehouse or dispatch scene
A photo of orders being packed, to show buyers that stock leaves on schedule without naming the shop.

Who it is for

This is written for these B2B wholesale marketplaces.

  • General merchandise and FMCG marketplaces serving kirana and retail stores
  • Industrial supplies and MRO marketplaces for factory buyers
  • Textile and garment marketplaces linking mills, wholesalers and boutiques
  • Agri input and produce marketplaces for traders and processors
  • Building material and hardware marketplaces for contractors and dealers
  • Pharmacy and medical supply platforms for licensed retailers
  • Electronics and mobile accessory marketplaces for shop owners
  • Niche category platforms such as packaging, stationery or hospitality supplies

Not for

It is not the right fit if.

  • You have no sellers whose products you can show, so there would be nothing true to post about the platform.
  • Nobody can respond to comments and messages, and a post that invites a question would leave a buyer unanswered.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most for a wholesale marketplace?
It depends on the audience. Sellers and brand heads are found on LinkedIn, shop owners on WhatsApp and video platforms. We read where your registered buyers came from and plan around that, not around a default.
Should we run paid social promotion?
Only after the organic posts and the landing page are working for one audience. Paid promotion on a weak offer spends money on installs without orders. If you do promote, check each platform's current rules for business advertising.
Can sellers post about the platform themselves?
Yes, when they want to, and it carries weight with other wholesalers. Give sellers a simple pack of approved lines and images, and keep claims to what the seller agreement and your terms actually say.
Do seller stories help recruit more sellers?
Yes, if the seller agrees and the story is true. A new seller wants to see another wholesaler like them trading on the platform, with its product and how it handles orders. Use their words and a photo with permission, and leave out private sales figures.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for B2B wholesale marketplaces

Everything else we would do for you.

Closest to this: content and social

Also for B2B wholesale marketplaces

Or start from the overview: sales and marketing for B2B wholesale marketplaces.

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