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B2B wholesale marketplaces · WhatsApp marketing

Meet the kirana owner and the wholesaler where they already place orders.

WhatsApp marketing for a B2B wholesale marketplace is the use of business messaging to onboard sellers, activate buyers and remind them to reorder. GullySales plans the messages and the opt-in routine, and asks you to check the platform's current rules before sending.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial suppliers and distributors at work in the United States

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for B2B wholesale marketplaces

Sales and marketing for B2B wholesale marketplaces, the overview.

Last updated 18 Oct 2026.

For B2B wholesale marketplaces

Where it usually goes wrong, and what we would do.

  • “Wholesale trade already runs on WhatsApp”

    Rate lists, stock photographs and order confirmations pass between wholesalers and shops on WhatsApp every day. A marketplace that asks buyers to leave the chat and learn a new app has to give a clear reason.

  • “Broadcast messages that ignore the buyer get blocked”

    A shop owner who receives offers for items they never buy will mute or block the number. Messages should be tied to a product group the buyer has bought or asked about, and sent only to people who agreed to receive them.

  • “Seller onboarding fits a chat better than a form”

    A wholesaler can send a rate sheet photograph, a GST copy and a product list in a few messages. A step-by-step chat flow that collects these, with a person watching, is easier than a long web form.

  • “A number shared by several executives creates confusion”

    When several sales executives use one personal number, the buyer cannot tell who owns the account, and history leaves with the person. A business account with assigned owners and a shared record fixes the thread.

What we do

What we deliver for B2B wholesale marketplaces.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An opt-in and consent routine

    Where and how buyers and sellers agree to receive messages, recorded in the register.

    Result: Each contact shows when and how they agreed.

  2. Message templates for the buyer journey

    Welcome, first-order nudge, new arrival, price change and reorder prompts, written in the language of the launch city.

    Result: Each template names its purpose and the buyer group it is for.

  3. A seller onboarding chat flow

    A sequence that collects documents, rate sheet and catalogue details and hands the seller to a person at defined points.

    Result: The seller completes onboarding without a long form.

  4. A catalogue-sharing format

    A standard way to share product group lists, rates and minimum order quantity with buyers by message.

    Result: Buyers see the same layout each time they receive a list.

  5. Rules for the sales team's use

    Which numbers send what, who replies, and how chats are logged against the account.

    Result: No account is handled from a personal number without a record.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

Use the chat where the trade already orders.

Registration help message
A short reply with the steps and a call offer, sent when a shop owner asks how to start.
Seller document request
A single message listing the papers needed with a photo option, so onboarding fits in a chat.
Order confirmation
Items, quantity, seller and delivery day repeated back to the buyer, so mistakes are caught early.
New product group notice
A message about a new group to buyers who have bought related items, not to the whole list.
Opt-out line
A note in each broadcast on how to stop, and a record of who did, so the list stays welcome.

Who it is for

This is written for these B2B wholesale marketplaces.

  • General merchandise and FMCG marketplaces serving kirana and retail stores
  • Industrial supplies and MRO marketplaces for factory buyers
  • Textile and garment marketplaces linking mills, wholesalers and boutiques
  • Agri input and produce marketplaces for traders and processors
  • Building material and hardware marketplaces for contractors and dealers
  • Pharmacy and medical supply platforms for licensed retailers
  • Electronics and mobile accessory marketplaces for shop owners
  • Niche category platforms such as packaging, stationery or hospitality supplies

Not for

It is not the right fit if.

  • Your registered buyers never agreed to receive messages from you, so a broadcast would reach people who did not ask.
  • A single executive's phone holds the whole list, and nobody else may reply, so a message would stall when that person is away.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is WhatsApp marketing allowed for our buyers?
Business messaging has rules on consent, templates and content, and they change. Check the platform's current rules before you send, and consider advice on data and consent from your own legal adviser. We design the routine around consent.
Can we send a catalogue to all registered buyers?
Not wisely. A catalogue of items a buyer never purchases is noise. Group buyers by what they bought or asked for, and send the relevant product group. Smaller, matched lists protect the number from blocks.
Do we need the official business API?
For larger volumes and automated templates, the official route is needed, and providers in India offer it. For a small launch team, a business app with careful manual messaging may be enough. We help you pick the level that matches your size.
Why is seller onboarding suited to a chat?
A wholesaler can photograph a licence and send it in seconds, while a long form on a small screen stalls. The chat lets an executive ask for one item at a time and answer questions. Keep the papers in your own secure record afterwards, not in the chat.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for B2B wholesale marketplaces

Everything else we would do for you.

Or start from the overview: sales and marketing for B2B wholesale marketplaces.

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