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Third-party logistics companies · Lead generation

Bring in brands whose order volumes have outgrown the godown they pack from.

Lead generation for a third-party logistics company means finding the brands and distributors that are about to outsource storage and dispatch, and getting a request from them that carries real volumes. GullySales works on who you approach, what the request asks and how each lead is recorded from the first contact.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Third-party logistics companies: show a real physical business scene illustrating Client contracts and rate cards. Hold each client’s rates by service, lane, pallet, carton, trip or tonne, with validity dates and special terms, so every booking is priced from the contract it falls under.

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for third-party logistics companies

Sales and marketing for third-party logistics companies, the overview.

Last updated 18 Oct 2026.

For third-party logistics companies

Where it usually goes wrong, and what we would do.

  • “The best lead is a brand that has just had a bad month”

    A short shipment, a packer who left, a retailer who complained: that is the week a founder starts asking who else handles stock. Outreach and content aimed at that moment reach the brand when the question is open, not when it is settled.

  • “A lead without volumes is a rumour”

    One line asking for per-pallet and per-order rates cannot be priced. The lead only becomes workable when it carries SKU count, order lines, pallet positions and pin codes, so the request itself has to ask for them and explain why.

  • “Your sites decide which brands are worth chasing”

    A shared-user warehouse in one cluster suits brands whose customers sit within reach of it. A brand shipping mostly to a far region is a poor match however keen. Targeting starts from the pin codes your sites serve well.

  • “Referrers send leads you never log”

    E-commerce consultants, marketplace account managers and existing clients mention you to founders. If the introduction is not written down with the name of the person who made it, you cannot thank them or learn which route works.

What we do

What we deliver for third-party logistics companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A target list built from your sites

    Brands and distributors matched to the client types and pin codes you serve, each with the name of the founder or operations head.

    Result: Every name on the list is there for a stated reason.

  2. A request form that asks for volumes

    SKU count, order lines, pallet positions, pin codes, return rates and peak months, with a line on why each is asked.

    Result: Your team quotes from real numbers, not guesses.

  3. A lead record from the first touch

    Source, person, brand, client type and next step noted in one place, including leads that arrive by call or WhatsApp.

    Result: Any lead can be traced back to where it came from.

  4. A referral log

    A list of consultants, account managers and clients who introduce brands, with what each introduced and how it ended.

    Result: You know who sends you good leads.

  5. A short first message for founders

    A plain note that names the problem a growing brand has and offers the buyer's guide before any sales call.

    Result: The first message gives the founder something to read, not a meeting to book.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture

What a 3PL needs written down before it quotes a brand.

Orders and units per day at peak
A range the founder gives on the form or the first call. Decides whether the brand fits a shared floor or needs a dedicated bay, before anyone prices it.
SKU count and handling needs
How many items, and whether any are fragile, batch-tracked or need expiry dates. Tells the warehouse head if the site can handle the stock.
Where parcels go
Pin codes or states that receive most orders. Matches the brand to the site closest to its customers and the couriers that collect there.
Current method of fulfilment
Packing from a godown, a previous 3PL or the founder's own room. Shows why the brand is looking and what a trial must fix.
Who referred them
A courier partner, an existing client or a platform contact. Logged at first touch so a good referrer is thanked and the best source is known.

Who it is for

This is written for these third-party logistics companies.

  • Shared-user multi-client warehouses
  • D2C and e-commerce brand fulfilment specialists
  • FMCG and food brand distribution operators
  • Consumer durables, electronics and appliance handlers
  • Pharma and healthcare distribution operators
  • Regional operators serving a state or a cluster of cities
  • Operators offering transport management along with storage
  • Asset-light operators that run client warehouses and vehicles through partners

Not for

It is not the right fit if.

  • Your sites have no free space or pick capacity, so new enquiries would be quoted for room you cannot give.
  • Nobody can read a volume figure and say whether the brand fits, so every rate request would wait for the owner.
  • You want leads from every sector, though your floor is set up for one kind of product.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we chase every brand that sends a rate request?
No. Decide which client types and regions you serve well, and answer the rest politely. Time spent quoting a poor match is time taken from a brand you could serve properly.
Can we buy a list of D2C brands?
A bought list is a starting point at best, because it carries no sign of who is outgrowing a godown. Build the list from your own sites and check each name before approaching.
How do we find brands that are about to outgrow their packing space?
Watch the sellers and brands in your sites' catchment who post about delays, stock-outs or returns. A brand that complains about its own dispatch is ready to hear about outsourcing. A short, specific note about the problem works better than a general introduction of your services.
Does a lead need a site visit before we quote?
For a first rate indication, a call and the volumes are enough. For a firm quote, the brand should see the floor, because handling and storage conditions decide the price. A visit also shows you the stock, which a spreadsheet of SKUs cannot.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for third-party logistics companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for third-party logistics companies

Or start from the overview: sales and marketing for third-party logistics companies.

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