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Third-party logistics companies · Logistics

Be shortlisted when a growing brand decides its own godown is no longer enough.

The founder of a snack brand has been packing orders from a rented godown near Peenya. Orders have doubled, the packers keep changing, and a retailer has just complained about a short shipment. The founder asks two friends in the trade which logistics company they use, and searches for three more.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Third-party logistics companies: show a real physical business scene illustrating Client contracts and rate cards. Hold each client’s rates by service, lane, pallet, carton, trip or tonne, with validity dates and special terms, so every booking is priced from the contract it falls under.

In one paragraph

A third-party logistics company runs a brand's storage, order handling and dispatch on shared infrastructure, charged by pallet, order or space. Marketing reaches brands and distributors at the point they outsource for the first time. Sales records each rate request and follows it through quote, site visit and trial.

A 3PL is bought by someone who does not want to run a warehouse and fears what happens when the stock leaves their sight. The 3PL that gets shortlisted explains how stock is counted, how orders are picked, who answers a call and how the invoice is built, in words a founder or a finance head understands.

Last updated 18 Oct 2026.

How buyers decide

How third-party logistics companies are chosen.

The buyer is the founder or operations head of a brand, a distributor or a manufacturer who wants to stop managing space and people. They send a request with SKU count, order volumes, pallets and pin codes, and compare quotes from three or four providers.

Rate structure matters, but so does the fine print: what is charged for inbound, storage, picking, packing, returns and damage; how stock reports are shared; and how inventory differences are handled. Buyers ask for a visit to the site and to speak to a client in a similar line.

Once chosen, a 3PL is judged early on stock accuracy and order errors. How the first products are received and set up shapes the rest of the account.

The problem

What usually goes wrong for third-party logistics companies.

What owners tell us on the first call, in their words.

  • “Enquiries arrive as a bare rate request”

    A one-line mail asks for per-pallet and per-order rates without volumes, and we quote blind and never hear back.

  • “Prospects compare our rate with space-only warehouses”

    They do not see that we also pick, pack and manage returns, so the price looks higher.

  • “Brands who would suit us do not know we exist”

    A growing D2C or FMCG brand finds us only after trying three other options.

  • “Sales cycles run for months with no clear next step”

    The buyer visits, asks for a revised quote and then goes silent while the founder deals with other things.

  • “We cannot show a client site without breaking confidentiality”

    Our best clients do not want their stock or brand shown to a competitor.

  • “Onboarding is where we lose a good account”

    The first month goes badly because we had not agreed what the brand needed from us.

What we do

What we do for third-party logistics companies.

Everything included for third-party logistics companies.

  1. A request form that gets the numbers

    A short form that asks for SKU count, order lines per day, pallet positions, pin codes, return rates and peak months, with a plain explanation of why each is asked.

  2. A page for each client type

    Pages for D2C brands, FMCG, electronics and pharma distribution, each saying what you handle, how stock is received and reported and what a trial looks like.

  3. A buyer's guide to choosing a 3PL

    A plain explanation of rate structures, questions to ask and the documents to keep ready, written for a founder and not for a logistics manager.

  4. Quote-to-trial follow-up

    A record of each quote, who received it and who else decides, with a plan for the site visit, trial and a decision date.

  5. Anonymised client stories

    Write-ups by client type, such as a snack brand moving from its own godown, describing what was set up without naming a client that has not agreed.

  6. An onboarding checklist for new clients

    A written list of what the client sends, what you set up and who each side calls, used in the first weeks of every new account.

How the result is measured

  • Rate requests with complete volume details
  • Quotes sent, site visits held and trials started
  • Quotes that got a second contact before going cold
  • New clients by type
  • Share of capacity filled
  • Early-stage errors raised by new clients and closed

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for third-party logistics companies

Each has its own page: what it involves for third-party logistics companies, what you get, and what it is measured on.

Worth a page and a campaign of their own

Brands and distributors outsourcing for the first time · Rate requests with full volume details · Quote follow-up through site visit and trial · Onboarding plan for a new client · Inventory accuracy and reporting for clients · Returns and damage handling · Anonymised proof of similar clients · Warehouse management system and client integration

Priority campaigns

Campaigns for what third-party logistics companies most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • D2C brand outreach

    Messages and calls to founders and operations heads of online brands whose order volumes are rising, with the buyer's guide as the first thing they receive.

  • Distributor and stockist campaign

    A pitch to regional distributors who run their own godowns, covering shared storage and delivery to retailers in their territory.

  • Pre-festival capacity campaign

    A note to current and prospective clients before Diwali and sale seasons offering to plan space and manpower in advance.

  • Warehouse visit days

    Invitations to prospective clients for a planned site tour, with a short briefing on how stock is received, stored and dispatched.

Beyond search

Where we reach buyers of third-party logistics companies, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Founders and operations heads of D2C and FMCG brands

    A founder who has just had a retailer complain about a short shipment is looking for how stock is counted, so the buyer's guide opens with exactly that.

  • Supply chain managers at mid-sized manufacturers

    Managers weighing whether to outsource finished-goods storage need the cost structure explained to their finance head.

  • Regional distributors and super stockists

    A distributor with a rented godown and its own tempo on the road is carrying fixed costs between orders, so the note sets shared space beside that cost and lists the territories you deliver to.

  • E-commerce consultants and marketplace account managers

    Consultants and account managers who advise a seller to outsource fulfilment are worth a referral arrangement.

  • Finance heads and auditors at client companies

    Before a contract is approved they ask for a sample stock report and an explanation of how the invoice is built.

Who it is for

This is written for these third-party logistics companies.

  • Shared-user multi-client warehouses
  • D2C and e-commerce brand fulfilment specialists
  • FMCG and food brand distribution operators
  • Consumer durables, electronics and appliance handlers
  • Pharma and healthcare distribution operators
  • Regional operators serving a state or a cluster of cities
  • Operators offering transport management along with storage
  • Asset-light operators that run client warehouses and vehicles through partners

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for third-party logistics companies

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Learn the warehouse

    Your sites, client types, rate structure and the point where enquiries go quiet, read from your own records.

  2. 2

    Rebuild the enquiry

    A request form, a quote template and a follow-up record.

  3. 3

    Publish what buyers ask

    Client-type pages, the buyer's guide and anonymised stories.

  4. 4

    Reach the brands

    Founder outreach, distributor campaigns and referral partners.

  5. 5

    Manage the trial

    Site visits, onboarding checklists and a review of each new account.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions third-party logistics companies ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How is a 3PL page different from a warehousing page?
A warehouse sells space. A 3PL sells the work done in that space, and the buyer is a founder who wants fewer worries. The page has to explain the work, the reports and how errors are handled.
Do we put pallet and order rates on the site?
Publish how rates are built, not the numbers. Per pallet, per order and per return depend on volume and product, so the structure helps a buyer and the numbers come with a quote.
Can you get us clients?
We find and approach the brands that match your sites and client types, and handle the follow-up. We cannot promise any specific client, and a 3PL sale takes patience.
We do not want to name our clients. Is that a problem?
Anonymised stories by client type work, and a prospect can still speak to a referee who has agreed.
How would we begin?
Send the requirements brief at /requirements with your sites and client types. We read it, speak to you, and send a written scope and fees.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.

Part of Logistics. See the other industries in the sector.

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